How Far Can A Pair Of Plastic Shoes Go?

Since reform and opening up, Jieyang

The industry has formed a regional characteristic industrial cluster mainly based on Rongcheng District, developing rapidly and expanding continuously.

Statistics show that the average annual export volume of plastic shoes is 2 billion US dollars, and the export volume is 270 thousand tons, accounting for the whole country.

The average annual output value of footwear is 20% yuan, which is nearly 40 billion yuan.

Among them, the average annual export volume of plastic shoes in Rongcheng is about 1 billion 300 million US dollars, accounting for about 65% of the city's total, and the annual output value of footwear industry is nearly 27 billion yuan, which accounts for 67.5%. of the whole city.

However, with the increasingly fierce market competition in recent years, the footwear industry is also facing the problem of low level of industrial clusters and low technical content of products.

In order to break through the bottleneck of the shoe industry itself, improve the overall level of the industry and realize the industrial pformation and upgrading, Rongcheng district has carefully carried out the relevant directive spirit and work deployment of the municipal Party committee and the municipal government last year. Around the work goal of the "four in one", the shoe companies actively participate in the national revision of the standardization of plastic shoes, promote the construction of plastic inspection stations, support the innovative research and development of the technological technology of the shoe industry and promote the enterprises.

To build and upgrade the size and scale of footwear industry will help to strengthen and expand the regional brand of Jieyang's "China Plastics fashion shoes capital".

Set up the national plastic shoes Specialized Committee, take part in the revision of the national standard for plastic shoes.

In order to improve the quality of shoes products and create quality brands, the district has actively guided footwear enterprises to participate in the national standardization of plastic shoes, providing quality control standards for high quality footwear products.

First of all, through the preparation of the national plastic shoes Specialized Committee, strengthen the organization and leadership of the plastic shoes industry standard formulation work.

At the beginning of 2017, with the Jieyang footwear industry association as the leading force, the preparatory work of the national plastic shoe Specialized Committee was launched, and the support and cooperation between China Plastics Association and famous plastic shoes producing areas and main enterprises all over the country were actively sought. The opinions on establishing the national plastic shoes Specialized Committee and promoting the standard formulation of plastic shoes industry were reached.

In September 2017, the major technical backbone enterprises of the famous domestic shoe industry bases in Jieyang and Wuchuan, Chaozhou and Jinjiang, together with experts from the domestic plastic footwear industry, held the China Plastics Association annual meeting in Jieyang, and set up the national plastic shoes Specialized Committee, which laid a solid foundation for promoting the development of plastic footwear industry standards.

The second is to set up a working mechanism for the standardization of plastic footwear industry. With the Jieyang Shoe Association as the link, the elite backbone enterprises in the footwear industry of Jieyang will be gathered to make full use of their influence in the footwear industry in the domestic market, so that these elite backbone enterprises will play a leading role in the development of the footwear industry standard. At the same time, they request the China Plastics Association and the Municipal Quality Supervision Bureau to give strong support and guidance, and strive for the early introduction of the technical standards for the plastic footwear industry.

Build quality inspection station for plastic shoes, and strengthen supervision and inspection of shoes product quality.

Relying on the metrological supervision and Testing Institute of Jieyang, Guangdong Province, Rongcheng district is striving to build a quality inspection station for plastic shoes in Guangdong Province, and strengthen the quality supervision and quality inspection of shoes products.

According to the world clothing shoes and hats net, the construction project has been approved by the provincial examination and approval. The construction of quality supervision station is proceeding in an orderly way. It is planned to be completed by the end of June 2018.

It is reported that the quality inspection station covers an area of 2000 square meters, and sets up offices, laboratories, sample warehouses, record room and other venues.

The quality control station consists of offices, quality technical room, business room, light industrial room and other departments. At present, there are 5 inspectors, and it is intended to train 1~2 professionals.

In order to ensure that the quality inspection station has a stable professional personnel team, it is necessary to consider giving appropriate quantity of business establishment quota for the quality inspection station to absorb, cultivate and retain talents, so as to meet the requirements of footwear product testing.

Accelerate the upgrading of industrial innovation ability and promote the brand quality construction of footwear industry

As the center of shoe industry development in the whole city, the shoe industry in Rongcheng district presents a thriving scene.

Recently, in the workshop of Guangdong Sidi Jia Shoes Co., Ltd., reporters saw that the production line of plastic shoes at the scene was busy and orderly, and automation of ingredients, injection molding and other links was realized.

According to the relevant person in charge of the factory, they produce plastic shoes with an annual output of about 20000000 pairs, which are sold throughout the country and abroad.

This is a microcosm of Rongcheng district's support and encouragement of shoe enterprises' innovation.

Platform advantages, establish technology research and development institutions and centers, study and solve the major technical bottlenecks restricting the development of footwear industry, accelerate the realization of self innovation ability, and cooperate with the new material technology industrialization research and development center of Rongcheng District of Jieyang (Chinese Academy of Sciences) to develop products with high technology content, high design level and high technology level, and speed up product innovation. Through cooperation with Brazil famous brands such as Melissa, Havana and Carlos Chi, and so on, we will cooperate in R & D design, technology and equipment, talent introduction, and constantly improve the level of raw material technology, production line automation level, engineering level, product design innovation level, so as to reach the leading level of domestic industry. Next, the area will rely on the technical standard set by the industry, relying on the scientific and technological level, talents and quality inspection stations of Guangdong plastic craft shoes products.

At the same time, the area will continue to work hard in the quality construction of shoes products.

The goal is to build high-end brands with good reputation. The two is to guide enterprises in the region to promote the overall upgrading of Brazil's footwear industry by drawing lessons from the experience of building brands at home and abroad, such as the United States, Wenzhou and Jinjiang. The three is to enhance the external exchange, to guide enterprises in the region to "go out", to display the brand of enterprises and to enhance the visibility and influence of their own brands; four, to build up inter national brands, to organize the backbone elite enterprises in the region by the Jieyang footwear industry association, to plan for a total fund raising of 400 million yuan, to set up a shareholding group company, to independently develop, produce and operate new high-end brands, to establish a good image of Jieyang shoes, to establish a good image of Jieyang shoes, and to promote the brand to the international market. First, take the strategy of "strong quality area" as an opportunity to guide enterprises to establish a strong sense of quality first.

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Polish the "shoes capital" brand and create "shoe culture" in Jieyang.

How far can a pair of plastic shoes go? Jieyang's plastic shoes go abroad and walk thousands of miles.

Take a look at the data. The average annual output of plastic shoes in the city accounts for 20% of the total export volume of plastic shoes in the whole country. You can imagine how far the footprint of this "uncovering cargo" is on the earth.

"China's plastic fashion shoes capital", as a new "national capital" of Jieyang, is valuable.

The journey of a thousand miles begins with a single step. In the past few years, the Rongcheng district has made deep efforts in plastic shoes industry to help Jieyang achieve such a great honor.

In other words, to make "shoes capital" a long term name, it is really necessary to work hard to polish up the brand and brighten it up on the Chinese soil.

The establishment of a national Specialized Committee, revision of relevant standards, enhancement of product quality inspection, innovative R & D level, and creation of "goods unloaded" brand.

These are the things that colleagues in the industry need to do with one heart and one mind.

While making efforts to run a good industry, we should also focus on building a good "shoe culture" in Jieyang.

Since it is from the "shoe capital" of Jieyang, since it has some local cultural characteristics, the construction of a Jieyang shoe culture museum has preserved the history of how Jieyang shoes have gone out of Jieyang all over the world for many years.

When it comes to shoe culture, it can also extend to the historical topic of "from clog to plastic shoes". In Rongcheng, has not there been a famous street in the Chaoshan street of Chaoshan? Like this kind of professional museum, there are many "national capital cities" in the country, such as Duan Inkstone in Zhaoqing, ceramics in Jingdezhen, and so on.

To create a shoe culture, it is also necessary to show up on the relevant industrial blocks in a normal way, such as building related urban landscapes and related animation performance modes. It can also be linked with tourism, so that visitors can stroll around the product exhibition area after visiting the shoe culture museum, so that the electricity supplier can provide services for tourists.

Industry and culture keep pace with each other and will make the "shoe capital" colorful.

More interesting reports, please pay attention to the world clothing shoes and hats net.