On The Eve Of Double 11, Taobao Increased The Strict Investigation Of False Pactions And Added Penalties.

According to the electricity supplier from the media Wu Wu rice broke the news, on the eve of double 11,

Again, increase the "selling points, quality inspection unqualified, false trading" thorough investigation, part of the Guangzhou Shahe area Taobao

Being severely investigated, "all have been arrested, and all the big shops are the same".

According to the world clothing shoes and hat net, in Taobao's thorough investigation, apart from some women's clothing shops in Shahe, Guangzhou, the sellers in Zhongshan area were also affected, and the categories of large and small household appliances were also investigated.

It can be seen from the information of the revelations that at present, a representative of a businessman has appealed to the headquarters of Hangzhou Ali. The representative of the complaint, apart from the Taobao seller, also includes some supplier representatives, factory representatives and third party quality inspection representatives.

"This Ali severely crack down on improper descriptions, which directly disrupted the supply system of suppliers and cut off the economic lifeline of all suppliers," he said.

Taobao complaints seller said in a statement, "for many sellers of Ali business platform, this provision gives us Taobao people no way to go, directly defeating our lifeline, let us

I feel very sad that life has no hope and disappointed Taobao. "

In response to this, the reporter asked the Alibaba public relations department. Its reply said: Taobao has been cracking down on improper description and quality inspection.

Reporters learned that Taobao did notice the details of the inappropriate rules of the Taobao rules in September 29th, and this adjustment came into effect in October 10th.

And the adjustment of this rule also shows from the side that Taobao has once again increased the control of low price commodities.

In fact, Shahe is not the first case.

Earlier, a number of areas have started a quality inspection census, including Zhuzhou, Zhongshan and so on.

Taobao, through the control of the C seller, will attack the inferior products on the one hand, and then affect the wholesalers and factories at the back of the store.

On the other hand, we must also influence and control Taobao's traffic ecology and avoid too many cheap and homogeneous explosions to dilute the main venue before double 11.

A Taobao women's clothing seller who did not want to be named said to reporters: "Taobao shops in the same area may receive products from the same wholesalers, wholesalers order in factories.

After a large number of Taobao shops, these wholesalers and factory goods were all smashed into their hands, especially before the double 11, every household prepared a lot of stock, but there was no sales.

Before the deadline,

The countdown is still 11 days away, and the reporters will also pay attention to it.

A brand dealer who declined to be named pointed out to reporters that Taobao's move is an important manifestation of Ali's consumer oriented uptrend. Quality control can further enhance the business environment of Taobao's survival of the fittest and play a catalytic role in enhancing consumer experience.

And another seller is quite complaining, if only in order to pform Taobao traffic ecology before double 11, we can avoid some low-priced and low-quality goods in Taobao's embodiment through search algorithm, rather than a simple punishment, directly off the shelves or cut off the entire supply and marketing system.

It is reported that when the relevant rules change, Taobao has said: "the quality of goods has always been the most concerned problem of consumers in online shopping. In order to provide consumers with better services and maintain the healthy market order of Taobao, aiming at the behavior of some sellers selling inferior commodities, Taobao network will intensify control and control, and adjust the relevant rules that are not in conformity with the rules."

There are two major changes in the rules, one of which is to rename the "description inconsistent" rule to "inappropriate description" and adjust the improper interpretation and punishment.

In the adjusted rules, improper description means that the goods or services received by the buyer, or the goods or services which are sampled and examined by Taobao officials are not consistent with the sellers' description, or the seller does not disclose the information about the defects of the goods, and so on, impairs the interests of the buyers.

In view of the improper description of sellers, Taobao is divided into four different penalties.

It is worth noting that the penalties for misconduct were mainly targeted at the corresponding commodities, and after the rules were adjusted, the targets had become shops.

After adjustment, if there are improper descriptions of the business, the first commodity will be put off the shelves, and the second commodities will be deducted from the first commodity, with the highest deduction to 48 points.

In addition, in the adjustment of this rule, Taobao has added a new punishment measure: Taobao will take store supervision, shop screening and whole store merchandise search right reduction, whole store or single commodity supervision, extension of paction period, restriction of issuing specific attribute commodities, restriction of quantity of commodity release, restriction of number of publications, restrictions on the release of specific categories of commodities, restrictions on the use of specific functions of commodity distribution, restrictions on the use of specific management tools, and other temporary market control measures.

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