Marni'S Accessories Business Has Become A New Hot Spot For Sales Growth.

According to the world clothing shoes and hats net, Italy

Under the command of entrepreneur Renzo Rosso

Italy of investment group Only The Brave (hereinafter referred to as OTB)

The brand Marni's accessories business has become a new hot spot of brand sales growth, and the sales volume of the bag only product line has increased by 50% in 2016.

After the collective run away of the founder family, Francesco Risso, who had worked in Prada at the end of 2016, was in danger, and succeeded the founder of ConsueloCastiglioni as the creative director of Marni.

Since Francesco Risso has been the creative director of Marni, the potential of the accessories has been further explored.

Recently, Marni has opened 4 stores specializing in the sale of accessories, such as leather goods, spectacles and jewellery. The sales of these three categories of products now account for 40% of the total sales of Marni brands.

What is particularly worth mentioning is that the sales volume of only one bag product has increased by 50% in 2016, making an important contribution to the development of the brand.

The newly opened 4 stores are located in the newly opened Rinascente department store in Via del Tritone Road, Rome, Paris Printemps Louvre, Paris Spring Department Store Le Louvre museum store, Madrid El Corte Iingl s department store and Shanghai's Hong Kong Plaza Plaza.

About Marni

Founded in 1994 by Consuelo Castiglioni and Gianni Castiglioni, she is mainly engaged in the design, production and sale of luxury women's wear and accessories.

Consuelo Castiglioni, who is not a professional designer and a full-time mom, has led family members to develop the Marni industry to 100 stores, a world-renowned brand of 1.3 billion euros in sales. The product line of the brand has also extended to the fields of men's clothing, accessories, glasses, children's wear and perfume, and so on.,

At the end of 2012, the Castiglioni family sold the Marni 61% stake to all OTB Rosso group of Renzo Rosso in order to further develop the brand.

In 2015, OTB group's 100% holding Marni, Castiglioni continued to run the brand in family mode.

However, less than a year after being bought by OTB group, members of the Castiglioni family were ready to announce the departure of the Marni brand in 2016.

About OTB

The cowboy fashion brand Diesel originated in Renzo Rosso in 1978.

Since 2000, Renzo Rosso has started to invest and acquire a series of fashion brands. In 2002, OTB group was formally established.

At present, the company has more than 7000 employees, with annual sales of about 1 billion 580 million euros.

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