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How Does "New Retailing" Be Defined As A Business Outlet To Define The Business Future?

2017/9/8 9:26:00 31

New RetailBusinessPformation And Upgrading

Facing the new environment and new challenges,

New retail

"Development" has become a consensus and has been rapidly pushed into the industry.

According to the first two chapters of the new retail observation series, the new retail is obviously not a simple addition to the existing retail scenario and format, but a new commercial form after refactoring.

Based on the analysis and Prospect of the future of new retail, this paper discusses how the new retail business defines the future of the business from the perspective of the development trend of new retail and the impact of pformation and upgrading of the economic structure.

The development of new retail needs to focus on its own problems and strengthen management and mode optimization.

Driving new retail: targeting consumption trends

  

Consumption upgrading

And the technological revolution is the two most important driving force for new retail development.

Technology can develop and research if there is vision and needs, but it takes much longer to understand user needs and understand the logic of business development.

Therefore, targeting future consumption trends has become a crucial part in driving new retail development.

The development of new retail needs to see the preferences and trends of consumption.

First, integrate online and offline to maximize the satisfaction of consumers.

The second is multiple cross-border, multi format and commodity cross-border, exchange, and completely open the gap.

Third, the emergence of new supply chain includes production, sale, payment, advertising integration and intellectualization.

The fourth is the diversification of the development of community commerce. Now the share of department stores is decreasing, and the trend is large and small. We must adapt to the development of new era and new technology.

Yao Shujie, a famous Chinese economist

There are several points for future retail development: first, we need to strengthen the application of technological innovation. Now there are many new retail modes, including unmanned retail and immature technology. In the future, we should further accelerate the combination of various technologies and soft and hard technologies, and increase the experience function, so as to be more applicable to the needs of consumers.

The two is to enhance the construction of the smart supply chain. The strong support behind the new retail development is the supply chain system. In the future, we will integrate the logistics, payment, intelligent machines and data storage resources to promote the integration of the upstream and downstream of the supply chain and the upgrading of the retail industry.

The three is to adapt to the trend of consumption upgrading, strengthen the function of consumption experience, strengthen the application of some new technologies, enhance the consumption scenario experience and scene, and promote consumers to participate more in the development process of the entire retail industry.

Lu Hongyan, deputy director of the Institute of circulation and consumption, Ministry of Commerce

New retail needs to extend to the industry.

The Internet platform, whether it is an Internet platform or a consumer first provider, plays an important role in the development of the whole industry according to the traffic mode. Traffic is very important.

In terms of the extension of manufacturing industry, the first is to develop personalized customization. In addition to introducing some foreign products online and offline, it is recommended that more domestic products should be selected for promotion, and the trend of domestic products and consumer evaluation information will be fed back to enterprises, boosting the construction of national industrial quality and brand and realizing industrial pformation and upgrading.

The two is the standardization of packaging and the incorporation of more agricultural products into the supply area, which is also beneficial to the development of intelligent agriculture.

- Guo Chunli, deputy director of the national development and Reform Commission's Economic Research Institute

New retail Escort: updating business management and government regulation

In the early July, China's retail industry development report (2016/2017) released by the Ministry of Commerce pointed out that the pformation and development of the retail industry is still facing a series of challenges: uneven development of commercial outlets, structural oversupply, imperfect supporting facilities and so on.

The development of new retail needs to focus on its own problems and strengthen management and mode optimization.

At the same time, the idea of innovative supervision is an important guarantee for the development of the industry.

The future development of new retail should focus on learning from the experience of traditional industries.

New retail is the extension and integration of the Internet to the traditional retail industry, which can expand new businesses and achieve cross-border and business growth. However, this integration has not fundamentally changed the new economic development law of trade circulation.

Some electric business enterprises are not only skilled in technology but also lack of management experience in traditional industries. There will be great risks in cross-border integration.

Therefore, in the new retail development process, the traditional field of operation experience can not be lost.

- Guo Chunli, deputy director of the national development and Reform Commission's Economic Research Institute

The existing system has not yet formed restrictions on industry or business mode, and new requirements for regulatory authorities have been put forward in the application of new technologies and new business models.

In the past, the basic theoretical framework of regulation and production will change, and retail governance should be adjusted from the previous management of material and industry to human management.

The relationship between the adjustment and the relationship between people, things and things, and the relationship between people and people.

First of all, we need to be more specialized from the regulatory approach, and play an important role in introducing intermediary organizations, platforms and media into the governance system.

From the regulatory body, we should pay more attention to service consumption.

From the content of regulation, we need to make the pition from commodity to service and from commodity to category.

Wang Qing, deputy director of the Institute of market economy, State Council Development Research Center

Layout of new retail: reserve power of new economic kinetic energy

New retail has created new production relations, and has brought new opportunities for economic development.

Under the background of supply side structural reform, the role of new retail is becoming more apparent, showing strong kinetic energy, and the future new retail will also inject new vitality into China's economy.

25% to 35% of China's retail industry is wasted on inventory, because inventory is invalid or inefficient.

In the new retail, large data is used to accurately match the demand crowd and the right commodity, so that good products can be sold at the right price and the most convenient way, so that consumers can get closer to the needs and achieve the purpose of stock.

Popularly speaking, "good things are not expensive", in fact, this is the supply side reform through optimizing supply chain.

- Yintai business CEO Daniel Chan

Reducing costs and raising efficiency is only a short-term effect of new retail. From a long-term and macro perspective, the development of "new retail" will promote economic restructuring, and even hope to generate a new batch of new industries and industries.

At present, AR/VR virtual technology has added new services to the traditional commerce and trade. New retail can be based on new technology and cultivate new service formats with experience as the core.

- Guo Chunli, deputy director of the national development and Reform Commission's Economic Research Institute

From being questioned to consensus, the "new retail" on the top of the draught will continue to explore the future business ecology and strengthen management and mode optimization under the driving force of new technology and new consumption demand, and increasingly show its positive role in adjusting the economic structure and promoting economic development.

However, the development of new retail industry in the future still needs to constantly improve its driving force and sustainability so as to push itself forward.

What new changes will be brought about in the new retail redevelopment? Let's wait and see.

More interesting reports, please pay attention.

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