Uncle Martian Was Awarded $300 Thousand To Andemar.

The trademark lawsuit filed against Uncle Martian came to an end.

In June 19th, the Fujian Provincial Higher People's court ruled that Uncle Martian should stop using controversial trademarks.

Uncle Martian needs to compensate for the loss of about $300 thousand and destroy all the infringing products and issue a statement to eliminate the negative effects of the infringement.

Sole Collector, the authoritative sneaker magazine, said this was a rare victory in China's trademark infringement case.

According to the world clothing and shoe net, in April 26th last year, Fujian Ting Fei Long sporting goods Co., Ltd. held the N brand 2016 autumn and winter new product ordering meeting and the Uncle Martian brand China launch conference.

Ting Fei long, formerly known as Jinjiang Jiali shoes Plastic Co., Ltd., was founded in 1990. The company is registered in Pan Hu Village, Chi Dian Town, Jinjiang.

Before June last year, the legal representative of Ting Fei Long was Huang Yidong and later changed to Liu Huizhu. Huang Canlong is currently a company supervisor.

At the end of March last year, that is, a month before the release of Uncle Martian, Andemar (China) Limited, a director appointed by Huang Canlong, was registered in Hongkong.

About half a year later, the company was renamed "Anke Martin (China) Limited".

When the real Under Armour entered the Chinese market in 2010, it was registered as "Ande Arab trade (Shanghai) Co., Ltd.".

At present, the name of "Andemar" is in China.

There are dozens of related companies.

There are dozens of sporting goods companies under the name of "Andemar".

Last June 27th, Under Armour formally filed a trademark infringement and unfair competition lawsuit against the Fujian provincial court dragon sporting goods Co., Ltd. and its associated company "Andemar (China) Co., Ltd." tort action to the Fujian Provincial Higher People's court.

Under Armour adopted the corresponding legal action through the China National Trademark Office and the Hongkong company registry respectively.

"Andrea

(Under Armour), as an innovative model of world-renowned sports products, will spare no effort in the world to take all possible commercial and legal means to safeguard its legitimate rights, "Ande Arab trade (Shanghai) Co., Ltd. said in a statement.

Although the final $300 thousand compensation is far apart from the $15 million compensation proposed by Under Armour, the decision is still a good thing for Under Armour.

There are many similarities between Uncle Martian and Under Armour in terms of brand pronunciation, font design, logo or product design.

The logo of the two is composed of the letter "U" and "N".

Slightly different, Uncle Martian's "U" and "N" are not crossed, and there is a circle around them.

The Uncle Martian is very similar to the logo of Under Armour.

But Uncle Martian is not the only dispute of Ting Fei long.

Earlier in October 2015, "new American (International) Holdings Limited" was established in Hongkong.

In April last year, at the conference of Ting Fei long, the posters of the new American company called "ingenuity and quality win" were highly similar to Jonathan Lee's New Balance "ingenuity" style. The slogan was more similar to that of New Balance's "HEART AND HEADS".

The new style of American New York is similar to that of New Balance.

New Balance is a disaster area for Chinese cottage brands.

Jinjiang insiders tell loo sports that there are fewer than 100 brands of New Balance in Jinjiang. There are also ten brands of Asics and Skechers. Many companies operate many cottage brands at the same time.

"Why is the Chinese copycat rampant? Because the trademark law is so wonderful that if the foreign brands want to enter China, first the English brand should be registered, the Chinese phonetic alphabet should be registered, the Chinese language should also be registered, and the logo graphic trademark should also be registered. These four things are not registered and will be copied," one of the industry insiders analyzed.

New Balance, who did not register Chinese names in China, suffered a great loss in this matter.

Last year, the new ten hundred trademark disputes were settled.

The court ordered New Balance to immediately stop the infringement of the registered trademark of Zhou Lelun, the natural person, and compensate the 5 million yuan for Zhou Lun Lun, and New Balance lost her Chinese name again.

By contrast, companies that dare to land on the head of Under Armour are much smaller.

"Only Under Armour, no one dares to do it, because they first set up a legal department in mainland China, invited more than 100 lawyers, who will tell anyone, basically we do not dare to do Under Armour in Jinjiang," the industry insiders said.

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