The Rental Of Clothes Will Be Pushed To The New Draught.

According to the world clothing shoes and hats net, double 11618.

They are always keen to create all kinds of dazzling "shopping Festivals" to make women friends lose their sense of mind and crazily buy and buy.

But in recent years, as a result of sharing the hot economy, a new way of life -- daily life

Leasing is starting to become popular, and the start-up companies have also won capital gains.

From then on, girls no longer need to worry about "there is always less clothing in the Wardrobe", and there is no need to worry about the price of clothes that just bought after three days, or even the energy to wash clothes.

The idea of clothing leasing originated from abroad.

Rent the Runway, the most popular high-end clothing rental platform in the United States, was founded by two Harvard female university students. The total amount of financing was nearly $200 million. In 2016, it earned more than $100 million in revenue. It has opened offline stores in 6 cities such as New York, Washington and Losangeles, and achieved profitability on the EBITDA level.

Then a similar plot is on schedule. When a mode is prevalent abroad, domestic entrepreneurs always spare no effort to follow up.

At first glance, sharing clothing has the possibility of becoming a new draught.

According to the data of China Electronic Commerce Research Center, the penetration rate of online shopping in domestic apparel industry has reached 36.9%, ranking the first place in online shopping.

But looking back, garment industry overcapacity, online channel growth is weak, there is a trend of internal and external troubles concurrence.

The emergence of new things is pushing the industry forward. Daily clothing leasing makes the industry chain see another opportunity besides buying and selling.

1, the second half of the Internet is not an alarmist talk. This is a decline in the profitability of the garment industry with serious homogenization and competition. It has been discounted to the three or four tier cities and new retail. Garment manufacturers are seeking various channels to stimulate consumption. The daily clothing rental platform has become a new outlet for manufacturers to try, so there are also many manufacturers in the apparel rental platform.

2, the difficulty of traditional B2C e-commerce now lies in the need to reinvest the stock, and the cost is high, the purchase rate is low, but the clothing rental platform is mainly composed of membership service, the choice space of the clothing is big, the viscosity of the user is relatively high, the investment is low and the cash flow also has certain guarantee.

3, feed back supply chain. Several mainstream garment rental platforms in China have indicated that users' preference data generated by leasing will be used as a reference for clothing designers and producers, which will play a positive role in improving the efficiency of resource allocation in traditional supply chain.

4, the trend is theoretically established.

Under the background of consumption upgrading, women's demand for clothing replacement frequency will be higher than that of their purchase. The leasing method can effectively solve the problems of storage space, loss of freshness and waste of old clothes.

It is not touching the draught, it can fly.

In fact, a few years ago, there was a similar renting website for clothing accessories, but in the end it was quietly shut down.

At the same time, there are multiple players to create a small vent.

The shared economy has penetrated into all sectors of the industry. There are pain spots and entrepreneurship. Sharing the charging treasure is a good example.

The difficulty of returning to daily clothing leasing is:

1, the first layer is also the most difficult one, which is to break through the psychological barriers of users.

People who really pursue fashions prefer to wear clothes with strangers, and at the same time pay attention to cleanness and privacy. They also put up defensive lines for the sharing of clothing hygiene.

How to "grow grass" is the key to large scale breakthroughs in garment leasing.

The 2 and second levels are the health and user experience mentioned above, laundry, disinfection, ironing and packaging after clothing recycling. One is the self built laundry factory, the other two is outsourcing. Self built pre investment is large, production capacity is limited, but it is easy to control quality, while outsourcing is difficult to guarantee the quality of laundry.

At the same time, although it is a rental, in addition to hygiene, users of clothing for the old and new requirements are also very high, if a piece of clothing seems to be old or even damaged, the user is easy to lose.

Therefore, operation is the key to guarantee the rate of repeat purchase and word of mouth.

3, pioneer entrepreneurs are always easy to become cannon fodder.

The Internet circle can not revolve around "dog days' BAT". The giant with capital advantage, supply chain advantage and flux advantage is likely to be just a watchman in the dark, just like the entry of traditional automobile companies after the merger of China.

Therefore, in the early stage of rapid brand recognition, high walls can win a chance.

More interesting reports, please pay attention to the world clothing shoes and hats net.