Who Will Be The Next Domino In The Real Store?

In just a half month, famous at home and abroad.

The news of the store has been frequent - Parksun Sun Palace, Hua Tang ten mile Fort shop, LV store, Marsha general store.

Yesterday, the Huaihai store, a Pacific department store in Shanghai, has been closed for 20 years.

On the one hand, the 24 hour turnover of the electricity supplier is 120 billion 700 million yuan RMB. The news reports are frequent and vigorous. On the other hand, it is a shadow of a hundred years old shop and a famous shopping mall.

Zhao Hongshan, director of marketing department of Beijing Institute Of Fashion Technology, pointed out that the convenience and cheaply of online shopping is a strong trend for offline shops.

But for many big brands store to switch to electricity providers, Zhao Hongshan thinks this method is very unfavorable for industry upgrading.

"Industrial progress needs brands," she said. "But the problem with online sales is to stimulate consumers' sensitivity to price, and the direction and the most advanced force of future business development is brand design and promotion. However, online sales have limited profits. In order to survive, enterprises have to reduce investment in innovative design and brand building."

Zhao Hongshan believes that "the future department store industry should be a reconciliation between technological progress and reality, and both online and offline meet the new needs of consumers."

The research topic, "Research on the value innovation path of fashion industry", found that although online marketing is prevalent, consumers will miss the offline shopping experience.

The future department store industry will be a complementary situation between online and offline, that is to say, offline sales will bring together the flow of people and online sales.

Therefore, the location of department stores should not only satisfy the demand of shopping but also satisfy them.

Entertainment needs and social needs are combined with various formats, including catering, entertainment, education, health and so on.

In the interview, the reporters also saw that the physical shops were trying their best to open up the online and offline markets.

UNIQLO launched online stores to pick up stores and pick up hundreds of stores.

However, if we observe carefully, we will find that there is still a big difference between the online and offline businesses. The waiter told us that UNIQLO stores and online stores only have the same 12 varieties, but the prices are also different.

Take a half high collar men's sweater for example. The original price is 149 yuan per unit, the online discount price is 99 yuan, and the store time limit discount price is 79 yuan per piece.

It seems to be able to feel that the physical store is using this way to imply consumers that online shopping can not be cheaply, or that shopping experience into the physical store is more enjoyable and can get real benefits.