2016 Double Eleven New Trend: Clothing Retailing Has Become The Norm.

Beauty, electrical appliances, mobile phones and so on have become the absolute superiority category of Tmall.

Tmall clothing opened 1 hours, breaking 100 million yuan business has 10.

UNIQLO spent 2 minutes and 53 seconds to break through billion yuan, and once again created a record. It not only became the fastest breaking brand of clothing, but also the fastest breaking brand of Tmall double eleven.

Adidas only used 16 minutes to reach the turnover of double 11 last year, and Nike took 10 minutes to surpass last year's double 11 all day turnover.

This double eleven mobile consumption takes the lead, and wireless pactions exceed 8.

Alibaba said that the double eleven opening only used 8 minutes and 3 seconds, wireless pactions amounted to more than 10 billion yuan, and wireless pactions accounted for once more than 95% of the peak.

There are also some new ways to play this year.

For example, Tmall's official website of UNIQLO opened a store to pick up the selected products section, which included 13 costumes, the same price on the same line.

UNIQLO said that consumers were allowed to purchase the store under the official website, supporting the store to withdraw their money.

In November 1st, Yin man sold 11.1 yuan in any commodity at 111 outlets nationwide.

The main purpose of such activities is to let more consumers know about the entity stores, and at the same time also wants to strengthen the concept of "double 11" online shoppers.

In addition to online, this year, the proportion of shopping malls and new lines in the shopping mall has also increased synchronously. The FEVER series of Taiping bird men's clothing sold in autumn and winter has also appeared in the eleven pairs of men's wear.

Data show that at 12:38 on the 11 th, Taiping bird men's clothing sales amounted to 194 million, a record of last year.

All day brand sales exceeded 614 million yuan, an increase of 61% over the same period, of which wireless end trading accounted for over 91%.

Eve Li group said that this year's double 11 is EIFINI Eve Li's first year's access to the whole channel, and the goods have been opened, the stock has been opened, and the store's delivery has been running 3 months ahead of schedule.

Double 11 this year.

Part of the line will be synchronized to online sales.

At the same time, Eve Li group will have 509 stores to participate in the store delivery, the nearest store delivery can also speed up the logistics efficiency, on the day of the double 11 orders, the original cross provincial need to arrive every other day, the day will be able to receive the package.

Data show that as of 9:46 on November 11, 2016, Eve Li sales exceeded one hundred million, breaking last year's sales.

Camels outdoors said that the total volume of double 11 was 20% higher than that of last year. Unlike the past, this year's double 11 contributions are all new products for the season.

It is said that camel outdoors has adjusted the stock structure this year, and has increased the proportion of the new season and the autumn and winter season. The proportion of the main push stock is over 50%.

Data show that, at 10 a.m. on 11, sales of camel's whole network had been broken 300 million, which was 6 hours faster than last year, and the sales volume reached 502 million yuan throughout the day.

This year Tmall double eleven has been playing live, many.

Also involved.

There are reports that camel said that the camel brand spokesperson Tong Dawei will broadcast the first show on Tmall on the double 11, while on the double 11 day, Wan Jingang himself will also do the live broadcast at the camel headquarters.

The two live broadcast will interact with camel fans on micro-blog.

Forwarding micro-blog to pick fans randomly, invite them to live together in the live room, and also distribute bonus packages.

During the double 11 warm-up stage, camels performed many live broadcasts.

It is said that camels spent a lot of effort on the live broadcast this year, and set up a net red hatching department at the beginning of the year, and set up camel live rooms.