Cave Shoe Retailer Crocs Continued To Decline In The Three Quarter

Reporters learned

Retailer

Performance continued to fall in the three quarter of this year.

In recent years, in the face of sustained losses, Crocs is still making adjustments and pformation, but it is still difficult to achieve performance losses.

Especially in China, the decline of Crocs Inc. Carol's performance directly led to the store closing.

Insiders said that the impact of counterfeit goods and the company itself

Positioning is the main reason for Crocs Inc. Carol's low performance.

Crocs three quarterly report shows that as of the three quarter of September 30, 2016, the company's revenue fell to 245 million 900 thousand US dollars, down 10.3% from 274 million 100 thousand US dollars in the same period last year.

From the regional perspective, Crocs Asia Pacific region's same store sales fell 5.8%, becoming the worst performing market in the world, the US market fell 2.8%, and the European market fell 0.9%.

It is worth mentioning that as of September 30, 2016, the net loss of Crocs was US $5 million 352 thousand.

In fact, the company has suffered losses every year since 2012.

For five consecutive years, Crocs has had to start pformation.

In 2014, the company began to close its stores all over the world, especially in the Chinese market. Crocs not only closed a large number of stores, but also reduced the original 350 product lines by 35%.

Kang Lanxin, President of the clothing and accessories college, said that in recent years, with the popularity of the hole shoes, China and other markets are constantly flooded with fake products, which dilute the market share of Crocs, and is also one of the reasons for its continuous decline in performance.

On the other hand, in recent years, news of safety accidents in cave shoes has been frequently exposed. In addition, some doctors believe that wearing such shoes for a long time is not conducive to the healthy development of legs.

Kang Lanxin told reporters: "Crocs brand success is accidental, because it compared with traditional shoes, regardless of style or marketing way are new, so in a short period of time has been a great success, but the consumer's freshness can not be maintained for a long time, so the company's performance showed weakness."