Trump Is In Charge Of The Fashion Brand Of Her Daughter'S Name.

The US presidential election has finally come to an end. Donald Trump will become the forty-fifth president in the history of the United States.

There was an unexpected winner in this presidential election. It was Trump Ivanka, the daughter of Ivanka of "Jimei's appearance, talent and wealth" and her namesake.

Brand.

Ivanka Trump

Sarah Warren, editor in chief of the official website, said in an interview with US magazine that thanks to the increasing popularity and popularity of Ivanka Trump, the website's browsing volume increased by more than 50% over the same period last year.

At a Republican National Convention, Ivanka Trump was wearing a brand of his own brand.

Speaking.

Since then, the click rate of this skirt has increased by 19 times a night. In July 19th, when Ivanka Trump was interviewed, wearing a homemade sea soul skirt, the click rate of the skirt increased by 6 times.

According to ShopRunner data, since July this year, the popularity of Ivanka Trump brand has risen rapidly.

The search volume of brand products in October is equivalent to 338% of the search volume in April.

Research company Brand Keys and NPD survey data confirm that Donald Trump is elected to the next president of the United States, will help to further improve the brand exposure and visibility of Ivanka Trump.

NPD, for example, is now the first lady of the United States, Michel Obama, who is making public appearances in the fashion of J. Crew fashion. After the big social networking sites turned to her dressing photos, the brand's international popularity was improved.

Although some of the Donald Trump's speeches have attracted a group of strong objections, they have launched a campaign to boycott all Ivanka Trump brand products on social media.

According to the Brand Keys study, many millennial female consumers are still willing to keep the Ivanka Trump brand on the shopping list, but the Ivanka Trump licensed footwear products are not so lucky. Negative reports about the brand in the hiring of employees have made a great impact on the sale of footwear products.

The positive image and appropriateness of Ivanka Trump played a moderator role in this storm.

She has been pmitting positive energy to professional female groups, and often used #womenwhowork tags to express positive comments on social media, encouraging women to find self value in their work, and her personal dress also conveys the same information.

But whether attention can be turned into sales is still a problem.

In view of the fact that Ivanka Trump did not publish the detailed financial data of the brand, whether the brand boycott of the general election and social networking has a direct impact on sales, the industry can not predict.

Only after the election is over and everything is calming down, will those who still love Ivanka Trump brand be called "loyal powder"? Will the Ivanka Trump brand grow into the next American brand name Tory Burch, Michael Kors in the presidential term of Trump?