Many Fashion Brands And Retailers Are Attracted By Hu Zhiming.

Dsquare2 is located at Saigon Centre, Hu Zhiming, Vietnam.

The first boutique

It is predicted that TPP will increase Vietnam's GDP by 23 billion 500 million US dollars in 2020, and increase by US $33 billion 500 million in 2025, while exports will increase to US $68 billion by 2025.

Although the pros and cons of the impact on Vietnam's economy are still under discussion, retail sales in the country are still under discussion.

But it began to heat up.

Although Vietnam's retail share of the market share is far lower than that of neighboring countries such as China and Singapore, tourists who travel to the local area will not regard it as a shopping attraction, but it also means that there is still much room for improvement.

This year, Hu Zhiming, the capital of Vietnam, attracted many fashionable clothes.

And retailers are coming.

In the second to the third quarter of 2016, Hu Zhiming ushered in the opening of international brands such as Fred Perry, Ted Baker, Zara, Dsquared2 and so on.

Among them, Ted Baker and Dsqaured2 were introduced by Masion, a local fashion distributor in Vietnam, which helped MaxMara, Christian Louboutin, Topshop and other famous brands enter the local market.

In this regard, Dsquared2 founder and creative director Dean Caten and Dan Caten two brothers said that more and more Vietnamese consumers began to interest in international fashion brands. They believe Vietnam will be a new place for Asian retail market for its brand.

In early September, Zara officially opened its flagship store at Vincom Center shopping center in Hu Zhiming, and its Vietnam official website was also launched.

As the brand's first store in the region, customers who came to shopping unexpectedly discovered that the average retail price of their products was lower than that of Singapore and Thailand.

Before that, local consumers were generally worried that Zara would be sold in Vietnam as well as the earlier Topshop.

According to the analysis of the German market research company (Statista), the Vietnamese retail market in 2016 reached a capacity of 100 billion US dollars, while the local young population structure (the average age of the 25 year old population accounts for 57% of the total population of Vietnam), also has a strong impetus to the retail industry, making Vietnam a new continent of retail investment. This even caused the rent increase of retail real estate in Hu Zhiming city. At present, the average rent of CBD core business district in the city has risen to 126 US dollars per square metre per month (about 852 yuan), and the non prosperous area is 36 yuan per square meter per month (about 243 yuan).

The refurbished old shopping center Saigon Centre (Xigong Center) has attracted about 400 local and overseas brand tenants, including the first Fred Perry, Dsquared2, Ted Baker and the famous Japanese chain store Takashimaya (High Island House) for the first time in Vietnam.

In the early August of this year, the first Chinese retailing brand name and top quality product opened in Hanoi was planned to expand to 13 stores including Hu Zhiming and Da Nang by the end of the year.

Online sales are complementary to physical retailing. VECITA, an e-commerce and information technology agency in Vietnam, predicts that by 2020, 30% of the country's population will choose online shopping, and its consumption will climb to $10 billion.