The UK Footwear Industry Is Seriously Saturated And Deeply Discounted.

According to the latest High Street Sales Tracker (HSST) 8 data released by BDO, an industry research firm, sales in the UK market fell by 3.3% in August, the worst in four categories and dragging down 1.5% in the UK's overall high street market. Especially in the last week of August, the British high street fashion market plummeted by 9.56%, BDO said that the data was caused by abnormal warm weather.

According to data released by industry research firm Kantar Worldpanel on Monday, the UK apparel industry suffered the worst performance in 7 years, the agency said, as of 9 December 25, Britain. clothing The market for shoes and accessories has shrunk by 700 million over the same period last year, and the UK market has been declining for four consecutive months since June.

Kantar consumer insight director Glen Tooke said, Fashion industry There are serious saturation and deep discounts, and consumers are no longer willing to pay for full price products. He said that retailers have been reducing investment to deal with the decline in sales, but this is far from enough. Retailers are pursuing the same "little trend" approach, but they should understand what consumers really want and meet their needs.

Glen Tooke said sales decline in recent months was mainly due to a decline in consumer buying frequency.

In addition to the above reasons, consumers are turning to experience. consumption To reduce the consumption ratio of fashion products is another important factor. Previously, Lord Wolfson, chief executive of Next PLC NXT.L, the most profitable clothing retailer in Britain, said the slowdown in group sales was partly due to this. Next PLC is one of the best performing brands in the UK in the past three years.