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The Chopping Party Has Made A Good Purchase Plan And Realized The Dream Of "Shopping".

2016/10/23 11:20:00 57

" Double Eleven " Paction VolumeTmall

A few days ago, Jingdong and suning.com were promoting the "double eleven" strategy to preheat the upcoming "online shopping Carnival", while Ali announced that Tmall's "double eleven" global carnival was officially launched, which means that it began to enter the rhythm of "double eleven".

Along with the constant propaganda hype of the electronic business platform, the chopper party has also made a good purchase plan, pulling the commodities in the shopping cart into the shopping cart, waiting for the arrival of the "double eleven" and realizing the dream of "shopping".

The "double eleven" spawned user feedback from the electricity supplier, and developed into a shopping carnival with online Carnival and online carnival. It even went to the global market to achieve the goal of buying and selling globally.

The turnover of "double eleven" has also increased rapidly year by year. Last year, it was a step away from the 100 billion mark.

Moreover, the "double eleven" activities are not limited to one day, and the cycle is gradually extended.

Tmall

The "double eleven" cycle has been identified for 24 days, and the global promotion of eWTP shows that "double eleven" will enter a new development cycle, no longer a simple "online shopping Carnival".

From the publicity materials of the big business, in addition to the usual discounts and red packets, the "double eleven" this year has added new elements, such as AR shopping, network live, UAV delivery, unmanned distribution cars and so on. All the most popular technologies will be integrated in order to improve the "double eleven" technology content and meet the increasing experience of the users.

Moreover, the "double eleven" will also extend the war to the offline, as businesses are doing a comprehensive layout, competing for online stores and physical stores. This year, the convergence of online and offline businesses is even greater, and the gap between commodity prices will be filled.

  

"Double eleven"

That is, November 11th every year. It refers to the big shopping promotion Carnival day represented by e-commerce in China.

Since the beginning of October 1, 2009 and the Mid Autumn Festival, the large e-commerce websites represented by Tmall, Jingdong and suning.com in November 11th each year will take advantage of this day to carry out some large-scale discount promotions, so as to increase sales quota and gradually become the largest business promotion Carnival activity in China's Internet.

"Double eleven" not only makes the electricity supplier keen to promote sales, but also operators begin to engage in promotional activities.

The Alibaba Group Holding Ltd filed a "double eleven" trademark registration application with the State Trademark Office on 1 November 2011, and obtained the exclusive right of the trademark in December 28, 2012. At the end of 10 2014, Ali issued a circular letter, saying that the Ali group had already obtained the trademark "double eleven".

In November 12, 2015, seventh Tmall double 11 global Carnival came to an end.

A turnover

Up to 91 billion 217 million yuan, of which wireless pactions amounted to 62 billion 642 million yuan, and wireless pactions accounted for 68.67%.


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