Internet + Era, Promoting The Pformation Of Wholesale Clothing Market

Wholesale touches

When it comes to wholesale markets, congestion and chaos are the first impressions, but the wholesale market on the Internet may solve this problem.

A few days ago, Zhenhai wholesale network was announced to settle in Beijing. It plans to establish contacts with the Beijing wholesale market and create a new channel for Beijing's "Internet + wholesale market".

Reporters log on to Zhenhai wholesale network to see that the platform home page has a "non capital function slowdown in accelerating, quickly entering the earthquake net wholesale, starting from the new slogan", marking the statistics on the right side of the page, 559 buyers in September 26th, a total of more than 360, the same day, 127 wholesalers, the total number of more than 38, there are recommended independent brands below, the price of goods ranging from tens to hundreds of dollars; and then recommended pages.

Shoes, cloth raw materials, household appliances digital, maternal and child toys, office stationery six categories of goods, the price ranging from 10 yuan to several thousand yuan, the batch number from several pieces to several thousand pieces.

According to the reporter's enquiry, the wholesale price of goods is much lower than that of offline retailers, and even cheaper than the online retail platform.

The platform is more like a wholesale version of Taobao mall.

Enterprise purchasers or individual consumers can buy groceries and small goods through this platform.

At present, the platform has already opened WeChat, Alipay, bank card payment and other payment methods.

The order is formed by adding the selected goods to the shopping cart and clicking on the purchase.

According to the introduction of Zhenhai wholesale network, the platform has established online cooperation relationship with more than 600 markets in 38 cities.

Among them, Beijing has been the zoo clothing city and Dahongmen market has been relaxed more than 100 merchants into the Zhenhai wholesale network.

In fact, wholesale market integration.

Early trial water.

As early as in August 2012, Zhejiang Yiwu small commodity city group Limited by Share Ltd's purchase has been on-line, its predecessor is the entity wholesale market, the website is mainly wholesale.

In December 12, 2012, Yiwu bought and tested "double 12" marketing activities, with a total turnover of only 420 thousand yuan.

In the first half of 2015, Yiwu purchased online pactions amounting to 900 million yuan, an increase of 3 times over the same period in 2014.

In addition, in May of last year, the wholesale shop of the micro shop had developed the wholesale shop number for the wholesale merchants. After the wholesalers registered the wholesale number, they simply uploaded the products to the cloud product library. The purchasers of the shop will see wholesalers' new products and conduct online pactions.

In August last year, Xintiandi garment wholesale city in Guangzhou reached a strategic cooperation with the micro store network. All the merchants in Xintiandi clothing wholesale city were stationed in the micro shop network.

Breaking through geographical restrictions

The "Internet + wholesale market" mode has opened the online platform, which can help wholesalers in the market pform into "net goods suppliers", and the entity wholesale market is automatically converted into "net goods purchasing center", facing buyers in a new identity.

Before the Internet, the wholesale market of Beijing could only radiate to the neighboring cities and counties, and there were other wholesale markets for supply and procurement from a distance, regionalization was very obvious.

But with

As a platform, we can break the geographical restrictions.

In addition,

Under the background of rapid expansion, "wholesale market +"

"More foreign goods can be taken abroad.

It is reported that as of August this year, Yiwu has established cooperative relations with many countries such as the United States, Canada, Japan, Thailand, Italy, South Africa and other countries, bringing goods from Yiwu's small commodity market to overseas markets.

This new model has also been approved by the competent authorities of the government.

Sun Yao, deputy director of the Beijing Municipal Commission of Commerce, said, "

"Realizing the organic combination of visible and invisible market, linking traditional circulation mode to e-commerce, can pform and upgrade the market structure, optimize production and promote consumption.

Open up operation links

In "

Against the backdrop of "big market", the combination of small commodity wholesale market and the Internet can not just copy the offline operation form, but also a key step between the three platforms, platforms, markets and shops.

Reporters in Zhenhai wholesale network experience shopping found that after the order was placed on the platform, businesses did not deliver more than 3 days, and the merchant said that the wholesale market and the platform to establish links, but their own shops do not operate network business, nor accept retail.

Li Hua, founder of Zhenhai wholesale network, responded that the platform was directly linked to the market, and some businesses still did not accept the channel of e-commerce, but it was a minority phenomenon.

In fact, this detail also shows that in the current general trend of the wholesale market as a whole, it is still an open question to get through and straighten out the business links.

For "

In the wholesale market mode, how to get through every link, Lai Yang, Secretary General of Beijing business economics society, put forward his own proposals.

"Combining Internet is not the only choice for businesses.

The Internet platform can promote both products and brands, but not all businesses enter.

It can be profitable, the platform can be further screened, and businesses can freely choose. "

In addition, Li Hua revealed that Beijing is more concerned about retail, and the platform will set up a proportion of retail business in Beijing.