Hai Lan'S Family Plans To Develop Pilot Stores In Southeast Asia

With the local

Garment enterprises go faster, overseas business is expected to become textile in the future.

The new growth point of listed company's revenue.

Local men's wear giant

Recently, Future Ltd has planned to expand some pilot stores in Southeast Asia (Thailand, Vietnam, Philippines, Indonesia, Malay, India and other countries). The European and American markets are mainly developed through the acquisition of brands. The company hopes to acquire more mature products in foreign markets, but the newly established brands in China can help them develop rapidly through their own channel resources.

In terms of acquisition, the company has taken a cautious attitude and the relevant targets are still in contact. The category is concentrated on light luxury women's clothing, popular children's wear and sports and leisure.

In this interview, reporters learned that for the extension of Hai Lan's home, the industry believes that there is a larger space to operate. In terms of acquisition, it also helps the Hai Lan family to improve the layout of products and channels.

Reporters read the report of Hai Lan's home also found that, as of June 30, 2016, the total number of stores in Hai Lan's home has reached 4642, of which 3889 are "Hai Lan's home", 468 are "Ai Ju rabbit", and 285 are "Bai Yi Shun". The stores are mainly concentrated in the central, South, southwest and North China regions of mainland China.

Reporters have previously reported that according to Xu Qinghua, the manager of Hai Lan's home, Mr. Hai Lan's inventory problem is not large, and supply chain management will be more flexible. Although a quarterly inventory of 9 billion is relatively large, the risk is in a controllable state.

Xu Qinghua has revealed that at present, 50% of Hai Lan's home stock can be digested by Bai Yi Shun, and Bai Yi Shun plans to increase to 300 stores in 2016.

It is estimated that the 2016 autumn winter cover rate will be mentioned in less than 10% last year. 15%-20% hopes to reach 30%-40% in the future, and the supply chain will be more flexible.

In addition, Hai Lan's home also actively approached dealers in Southeast Asia to digest the tail cargo.

An industry insider here in an interview with reporters said: "the expansion of overseas market planning can be understood, but Hai Lan home in the first half of the mid day newspaper released soon put forward in Southeast Asia (Thailand, Vietnam, Philippines, Indonesia, Malay, India and other countries) to expand a number of pilot stores do not exclude billions of dollars worth of inventory related."

It is not yet known whether Hai Lan's home wants to borrow large quantities of inventory to expand its overseas market. However, the industry has given a positive evaluation of its "going out" approach. Reporters here also learned that with the acceleration of the process of going out of the local textile and garment enterprises and the acceleration of the opening up of the capital market, overseas business is expected to become a new growth point for the revenue of textile and apparel listed companies.

Li Jie, an analyst with Everbright Securities, said that under the trend of low market demand and escalation of consumption at home and abroad, overseas M & A is an effective way to solve the bottleneck of the development of China's textile and garment industry.

Researcher Zhu Yuan also pointed out that the brand differentiation of Hai Lan's home is very important whether it is acquisition or going abroad to expand its overseas market. It can be embodied in many aspects such as superior products, channels, target groups and market positioning. The more obvious the brand difference is, the better the complementarity is, and it can also bring the increment needed for scale expansion.

Analyst Li Jie pointed out that foreign enterprises have scarce brand resources, advanced core technologies and management concepts, and mature market channels. Through mergers and acquisitions, domestic enterprises can not only make use of their brand influence, expand the international sales market, but also ease overcapacity and solve the problem of industrial pformation and upgrading.

At present, the RMB is relatively strong and foreign valuations are low.

It is expected that with the internationalization of RMB and the flow of resources will become more frequent and convenient in the future, the overseas mergers and acquisitions of domestic textile and garment enterprises will show an accelerating trend.

Reporters also learned from Hai Lan's home that in the first half of this year, Hai Lan's home opened 372 stores, including 2 new stores in its own stores, 477 new stores and 107 stores.

Provincial capital cities and better economic prefecture level cities have more shops, and cities at the county level are encrypted.

In the first half of the year, more shops were opened, mainly due to more net stores last year. The company started to open new stores in November last year, leading to the early opening of stores this year. The rate of opening shops will slow down in the second half of the year. It is estimated that in the three quarter, the main brand of Hai Lan's main brand will be opened in about 100 stores, and there will be more than 500 open shops throughout the year.

In 2015, Hai Lan's new home opened about 10 stores. It is expected to add nearly 50 stores to Wanda this year. Wanda will provide a very competitive location for the company.