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How Can Wechat And Taobao Promote Each Other In The Clothing Industry?

2016/9/5 9:30:00 42

WechatTaobaoGarment Industry

Visiting Taobao is the favorite way of life for the girls. They can just grab a cell phone every day.

TaoBao

I have a girlfriends like this, every time I go home, I will see her lying there and stroll around Taobao.

I sneered at her every time. Until that day, when I came back to the mall and was stimulated, I began to join her in Taobao.

Shopping in the ONLY house to see clothes, optimistic about a very suitable style, but to tell the truth, my sister has no money.

So I came back to see her Tmall flagship store, but I didn't see that dress. My girl friend advised me to give up looking for it, because the flagship store simply couldn't tell it.

So I turned to WeChat, and I was very anxious to find that dress after watching it.

It's very annoying that there is no recommendation for new products. How can I make my own search? His WeChat page is divided into three pieces of information, but that shopping area can easily make official website. Why do I need to move a finger more frequently? There are also plates of brand express, which are classified as hot products. As a result, the younger sister has been hurt by ten thousand points, all of which are articles. In fact, the public number can be improved, and the module can be simple, so as to save time for the convenience of customers.

Fine classifications can be made in public numbers, because ONLY only does.

Women's wear

Therefore, it can be divided into workplace, girls, leisure and so on.

The most important thing is to update the new clothes in time, or push a beautiful match every day, and how to make users more beautiful. This is also a place to attract users.

Another important recommendation is that businesses can link Tmall and Taobao links to WeChat public numbers, so that people can find genuine brand stores without worrying about the authenticity of brands.

By combining the two, let's imagine that after the consumer gets the product, they will feel good enough to start trusting the WeChat public number. The most significant result is that the trust level of WeChat public number has improved, because consumers most value is credibility.

Why in fact?

Garment industry

Taobao will fire because there are many kinds and fast updates. The most attractive thing is that every festival has preferential activities, and it has a lot of "same money".

On the contrary, many brands have ignored WeChat marketing.

As a matter of fact, the micro mall of micro trend road can also be combined with Taobao. In the first two days, a colleague from her sister sent an article to do WeChat shopping mall not to learn Taobao, but to do it in white. In fact, on the platform of WeChat, the mall that merchants do is specially built for themselves, not like Taobao, which contains a number of businesses.

In the early stage of promotion, businesses can try to attract users' attention, such as using consumers to seek cheap psychology, and make a bargain group. For a garment, consumers can invite friends to join the ranks of bargain hunting. This method can attract a lot of attention.

When there is a certain amount of attention, we can identify the customers' fixed crowd. At this time, we can make some small games. Every user can get integral when playing. After reaching a certain amount, they can exchange small gifts such as accessories, and can also use various activities to consolidate the attention of users. After the precipitation of customers, business will come naturally.

In the WeChat marketing mode, no Taobao is so troublesome as to require blue crown and crown, but the users who are attracted in the micro business city can be introduced into the Taobao business.

As a result, WeChat has become a good tool for draining into Tmall. On the contrary, WeChat has also gained the trust of consumers. The WeChat public is actively interacting with customers.

In the long run, consumers will get used to ordering from WeChat and making WeChat platform their exclusive store.

How can businesses like this complement each other?


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