In The First Half Of 2016, Revenue Fell 1.2%.

In August 8th,

In the first half of 2016, the announcement of the first half of 2016 announced that the income in the first half of 2016 dropped by 1.2% to 1 billion 174 million yuan, and the net profit was 266 million yuan, a decrease of 3.9%.

The main brand "LILANZ" recorded a net profit of RMB 276 million yuan (the first half of 2015: RMB 293 million 700 thousand yuan), a decrease of 6% compared with the same period last year.

The net loss of "L2" is RMB 10.6 RMB $1 million (the first half of 2015: net profit of RMB 4 million 700 thousand yuan).

Li Lang said that the impact of weak consumption and fierce competition in the first half of the year was inevitable, coupled with the impact of heavy rains and floods in six or seven months.

The retail performance was affected.

The sales of the main brand "LILANZ" rose by 1.1% to 1 billion 94 million 900 thousand yuan, while the sales of the sub brand "L2" dropped by 25% to 79 million yuan, the company said.

In view of the poor retail performance of L2, the group purchased the old stock of about $9 million 500 thousand in the first half of 2016 to reduce the pressure of distributors.

Sales of "LILANZ" and "L2" accounted for about 93.3% of the total revenue (the first half of 2015: 91.1%) and 6.7% (6.7% in the first half of 2015: 8.9%).

In all kinds of products, tops are still the main selling products, accounting for 61.4% of total revenue (in the first half of 2015: 58.9%), and sales increased by 3.1%.

Accessories sales increased by 3.5%, of which footwear increased by 9.1%, reflecting the introduction of new shoes to receive more market acceptance.

Li said that the group will continue to implement the strategy of "upgrading quality and not raising prices", and enhance competitiveness through upgrading the originality and cost performance of products, so as to win the market by products.

The group also continued to strengthen the management of supply chain and retail channels, enhancing channel monitoring capabilities and improving operational efficiency.

However, the impact of weak consumption and fierce competition is inevitable, and the retail performance of group products has been affected by heavy rains and floods in six or seven.