Textile Business: Usher In A Full Channel Turning Point

The era of smarter business than consumers is fading away.

Businesses must meet consumers' demand for independent choice channels through a full channel strategy.

Although textile is not a terminal product, it also pursues consumer experience for customers.

The value of the whole channel lies in making customers get their products and services more quickly and conveniently.

There are three kinds of consumption experience, namely, basic needs satisfaction, convenience and pleasure. The biggest advantage of electronic business is better than that of convenience stores.

This has led to the impact of the traditional industries on the electricity supplier, coupled with the increase in raw material costs and labor costs in recent years.

But it's very demanding.

For textile practitioners, a change of thinking will be clear.

As Ding Qiong, head of Shaoxing hep Woolen Textile Co. Ltd., said, "I am willing to try various channels. The offline shop and the electricity supplier are not competition relations but complementary relations. We should be a business operator to provide full channel services from the perspective of consumers."

According to Ding Qiong, hep woolen is mainly engaged in all kinds of high end woollen fabrics.

Women's clothing is currently cooperating with women's clothing brands such as Zhuo Shang, San Cai and Yi Shui people.

As a member of the online Textile City, Ding Qiong said that the product quality determines the price, and the high price will affect the online order rate to a certain extent, but this does not mean that the company will ignore online sales.

"Now

The demand is not only the product itself, but the advantage of offline stores is to provide services. As a brand's overall market strategy, it is necessary to integrate visible and intangible stores, and online shops have played a great role in image publicity.

From the north market, Shaoxing Ding Cotton Textile Co., Ltd. is mainly engaged in all kinds of medium and high end cotton and flannelette fabrics. The general manager Zhu Xiaomei put forward her idea of the whole channel layout, affecting and close to customers from multiple angles.

"I have always insisted on the" channel + official website + Tmall flagship store + mobile phone APP "all the way of practice, in fact, many textile people are aware of the importance of these links.

Zhu Xiaomei said.

At present, there are many shops in the Textile City, which are responsible for both the father and son. Many of the older shop owners still have a lack of understanding about e-commerce. But in the big market of Textile City, it is found that fabric buyers are showing a trend of becoming younger.

This gives enterprises the opportunity to operate in multiple channels. Zhu Xiaomei told reporters: "the coupons and two dimensional codes used in the physical market scanning are provided by the online platform for the consumption of the retail market, thereby protecting the customers from the online platform to the market and playing the advantage of the fabric products online."