Under Armour Released The Upgraded Version Of Kuri'S Combat Boots, Which Was Complained Of As "Ugly" By Netizens

On Wednesday, Under Armour released Curie An upgraded version of Curry Two Laws. Twitter Boiled into a piece. Unfortunately, we didn't say anything nice.

Netizens laughed at the "Chef Curry", saying that it was "like grandpa" and "from the 1970s The age of ". The kind-hearted people spliced it with Forrest Gump, or let a slipping grandma wear it. More directly, they said it was "ugly".

Start off with fast drying clothes Under Armour (ANDMA) has accumulated many young fans, but its sneakers have always been tepid.

"I like Under Armour's sportswear, but its sneakers are not attractive. You will not be refreshed from Under Armour's sneakers, but Jordan And classic Adidas It can make you feel this way. " Justin McCary said that he spent a total of $650 on sneakers in the past five years.

Now sports fashion is in full swing. Leaving aside the tight yoga pants all over the street, sneakers are everywhere. You can see Converse's Chuck Taylor, Nike's Air Jordan Together with Air Force 1, Adidas Stan Smith and all fashionable items, from suits to coats to skirts. In short, tide is just one word.

According to the estimation of Matt Powell, sports market analyst of market research company NPD, 85% of sports shoes on the market are not specially prepared for sports.

The cross-border fashion of sports shoes has also brought these items into new channels, from department stores to sports shoes boutiques to children's stores. In the United States alone, Under Armour has nearly 11000 stores, Nike entered 24000 stores.

In the past three years, Under Armour's sales have doubled to about $4 billion. Although the speed has slowed down, Under Armour is expected to reach 2018 By the 20th anniversary of the founding of the company in.

Nike earned $2 billion when it was 20 years old. Ten years later, when the company gradually grasped the aesthetic appeal of sports fashion, its income exceeded 140 US $100 million. Last year, NIKE's annual revenue reached 30 billion dollars, which is expected to reach 50 billion dollars by 2020.

There is no doubt that Under Armour also wants a share of the sports fashion market. The first generation of Kuri signed boots was Under Armour Our footwear products bring strong drive. Under Armour also fully linked the success of this Golden State Warriors point guard with the innovation of new shoes. In the past 17 months, about 60 Many different versions of Curry shoes.

"Now on the playground, whether it's football, basketball or tennis, you can see many Nike and Under Armour. They are very popular. Who knows Under Where will Armour go next? "