Japanese Entities Face Unsustainable Growth In The Face Of E-Commerce Shocks

What is the reason why Japan's physical department stores face the threat of aggressive electricity providers? Not only did they fail, but on the contrary, sales increased steadily.

The first is to strengthen economies of scale and integration.

From the current domestic situation in Japan, the domestic consumer market is still in the recovery stage, the whole Japanese department store industry market competition is increasingly fierce, and the operating performance fluctuates greatly.

There are 4 large department stores with annual sales of more than 1 trillion yen, and the competition for market and customers is becoming increasingly fierce.

Japanese department stores have seen a new round of large-scale expansion in recent years.

Apart from opening branches, the pace of expansion of major department stores is continuing.

The reason for this phenomenon is the department stores in cities.

The competition is becoming more and more intense, leading to more and more department stores concentrated in large cities.

Against this background, many department stores believe that the urgent task is to increase the number of key shops in big cities.

Only in this way can we bring into play the advantages of large shops in terms of passenger flow, purchase channels, sales efficiency and so on, and give full play to the scale effect.

At the same time, the expansion and expansion of key shops in major cities have been intensified. The exploration has been started to speed up the integration of industries through mergers and acquisitions. Japanese department stores are actively seeking mergers to achieve economies of scale and integration effect. If 121 years of history, Yi Dan and the three Vietnamese department stores, which have a history of 334 years, have become the largest retail department store in Japan, with an annual turnover of 14 billion yen.

Therefore, merger and reorganization activities are becoming increasingly active.

Two, in recent years, shopping centers in Japan have gradually become strong rivals in department stores.

With the development of shopping centers, the proportion of department stores in total retail sales in Japan is declining, while the proportion of shopping centers has increased steadily.

The shopping mall with large supermarkets as the main store has a great impact on the development of the city store street, and has also shaken the foundation of the City Commercial Street department store operation.

To this end, Japanese department stores actively respond to the challenge of shopping centres with supermarkets as the main stores, adjust their development strategies, seek their own development, and actively carry out business innovations.

Some Japanese department stores began to focus on formulating long-term business strategies and investment plans.

For example, sales activities are concentrated and intense, attracting high popularity.

Accompanying Japanese guests told Tokyo that there are two discounts in the year, in June and December respectively (because the Japanese pay two times a year, so there will be two discount seasons every year), which will last 3 to 4 weeks.

The same as Dubai and Hongkong's Christmas shopping season, the more the discount, the greater the discount.

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The slack house, which still smoothly realized sales growth during the downturn, formulated and implemented a balanced long and short term strategy. On the one hand, based on the long-term investment strategy, the cosmetic counters were renovated to enhance the image of the department store for the purpose of attracting new customers.

They believe that a successful department store needs to form a mechanism for timely and effective understanding of the needs of consumers, and to set up stores and provide services from the needs of customers.

If the good performance and acclaimed Yi Shi Dan, in order to timely reflect the customer's voice on goods and services, special employees often take the "customer opinion list" in the store, and improve the stores according to the needs of customers.

At the same time, customer complaints are considered as customer needs and become important sources of information feedback for business innovation.

At the same time, as a short-term strategy, facing the aging society, strengthening the mechanism reflecting customer demand, such as most stores upgrading and developing the fresh stores for customers over 50 years old, forming large group enterprises to cope with market competition.

The three is the most humane detail service.

The real reason why Japanese entities are always invincible is to pay attention to details, respect human nature, and truly people-oriented.

In Japan, for many years, the experts who accompanied us on the lecture told us that the shopping malls in Japan had a very humane service experience. Taking Tokyo as an example, the department stores in Tokyo are very strict in checking the quality of their products. If you buy defective products in the shopping malls, you will not only get a large amount of compensation, but also the manager has to apologize in person, so the biggest advantage of buying things in Japanese department stores is to rest assured.

The biggest feature of Japanese shopping malls is toilets. They take warm names from toilets. They call them men's and women's dressing rooms, and they all have children's districts. All the equipment in the district is small.

Tables, chairs and sink are all children's sizes.

Whether you are in a dressing room, a hotel or a restaurant, you can see that there is no water disinfectant hand sanitizer. The trash cans are cleaned with a clean cloth. The slippers used in public places are guaranteed to be sterilized by one person.

The cleaning staff is responsible for all the cleaning work in the shopping mall, but it can not be cleaned in the open shop, except for the dressing room.

Japan also provides preferential treatment for consumption in exchange for points, but it is quite different from that in China. Some shopping malls in China require certain points to reach a certain amount or to purchase goods at the end of the year. The total score of Tokyo shopping malls can be directly offset by cash consumption, and drinks and meals can be exchanged immediately.

In general, consumers can get a free lunch at the top floor of shopping malls in the morning.

After shopping, shopping malls can provide free luggage storage service. Guests do not need to find automatic storage counters, nor do they worry that the luggage can not be placed too large. The attendants will help to get the luggage to the special depository personally, so that guests can feel comfortable shopping.

If you don't want to carry a big bag and go home, you can entrust the shopping mall to pack directly to deliver the door.

This service is not like domestic products that are limited to household appliances and so on.

Shoes, bags, daily necessities and so on can be delivered directly to the guest's home or hotel room.

In addition, valet parking, picking up luggage, pushing baby carriages, and opening special elevators for wheelchair customers are all essential supporting items in Japanese department stores.

Japanese public places are very hygienic.

Whether in Tokyo, Osaka, or in Kawasaki, Kyoto, Hakone and Okinawa, many shopping malls there are equipped with Chinese front desk attendants and Chinese speaking sales assistants to help Chinese tourists.