Retro Sneakers Have Been Extended To Retro Runners And Tennis Shoes.

According to the US company The NPD Group 's Retail Tracking Service research shows: the United States

The hottest trend in the moment is Classic and Retro. The growth rate of this data in 2016 has even reached 25% compared with the previous years, which is better than that of the classic basketball shoe market with steady momentum in the past ten years.

The field extends from basketball to vintage running and tennis shoes.

According to the survey, the most interesting details at the moment are that the retro trend is being recognized and sought after by the whole industry. Almost every brand comes up with a classic shoe type, or it is repeated or re listed.

Often, when a trend starts to be recognized, it always starts with a small number of brands. Such a "clean up" scene is rare.

Manufacturing technology has been changing in the past few years, so the "new" trend is also affected by this, and the new technology innovation has been brought to the shoe.

Compared with the first year sneakers, people have seen improvements in fabrics and times.

For example, users pay more attention to the lightness and permeability of the shoes, so the brands need to pay attention to these details.

In addition, the feeling of wrapping is becoming more and more important. Nowadays, the size of children is bigger than that of ten years ago. The brand can not design sneakers according to past impressions.

It is not easy to follow the trend. The brand needs to redefine the position of re engraving, while maintaining the original soul and elements of the shoes.

The brand will not be satisfied with the status quo. It is more in line with business logic to extend and expand the trend.

Therefore, just as sports shoes are standing at the core position of the trend of resurfacing, another business opportunity in the sports equipment market is slowly emerging.

Matt Powell, an expert on sports shoes Market in the US, said that because the new trend of sneakers has potential joint effects, the trend will inevitably radiate into clothing, such as sports pants, windproof clothes and so on.

Matt said, "I will always be asked," how long will the trend last? "

In my opinion, the rhythm of the fashion circle is ever-changing. Considering how many pairs of shoes have the value of repetition, it is possible to calculate the life span of this trend.

Judging from the market's limited heat to professional sneakers, the trend of repetition will continue for some time.