What Kind Of Business Philosophy Is Ning Gaoning'S Third Cities?

From now on, Jinmao exhibition will become the third city that Ning Gao Ning built in the field of commercial real estate.

"Chinese business is hard to do, starting from department stores, supermarkets, and Shopping Mall. Chinese business has come to an electric business without maturity.

Beyond the business itself, it is a new concept of life. If we have to do it, we must upgrade and upgrade it.

And the way of life.

From Huarun to COFCO, Ning Gaoning's experience in capital operation has already been familiar with each other. The creation of the Mixc and joy city brand is undoubtedly another embodiment of the ability of the "state owned beef cattle".

In Ning Gaoning's business philosophy, the first one must be classic.

In 2004, when the Shenzhen Huarun the Mixc, which covers an area of 80 thousand square meters and the total construction area of 500 thousand square meters, came out, the outside world was not shocked. This commercial complex modeled on Tokyo Ginza has become the model of Shopping Mall in China.

Shortly after the first landing in the Mixc, Ning Gaoning received a pfer order from Huarun to COFCO.

The the Mixc product line, which was created by its own hands, is also weakening. The second the Mixc came out 6 years later.

Ning Gao Ning's unpaid career has been extended in COFCO, and he further practiced his ideal of commercial real estate.

In 2005, Ning Gaoning gave a clear orientation to COFCO's real estate business, that is to say, it became the main provider of high-end residential buildings in the city.

After the completion of the pfer of Shenzhen Bao Heng's state-owned shares, COFCO real estate was officially renamed and became COFCO's real estate listing platform.

Following that, Ning decided to divide COFCO's investment property and residential development business, and the COFCO Property that led commercial real estate development also took shape.

Sorting out the structure is just the first knife of Ning Gao Ning to the COFCO real estate business, and the deeper brand of the COFCO real estate business is the creation of the joy city brand.

It is learnt that the name "Joy City" originated from Ning Gao Ning's night reading of the Analects of Confucius. When he read "Yue Yue, far from here", he suddenly got inspiration. The explanation was "creating joy and joy, making the people around us feel happy and attracting guests from afar."

In addition to the naming of the project, Ning Gaoning also made clear the location of the joy city and the location of the first project, and boosted the final leap of the commercial platform in landing the capital market.

In the 11 years of COFCO, COFCO's commercial real estate business has grown out of nothing.

Up till today, he is still the leader of the industry in Xidan, Beijing.

However, the pace of career advancement will never catch up with the change. It has called out the goal of "20 great joy cities in 10 years".

From the expectations of Ning Gao Ning, the outside world seems to be able to spy on the future direction of Jin Mao's show. However, it is obvious that the third works after the Mixc and Joy City obviously need more time to give more details.