The AEO Strategy Has Taken The Lead In Performance Gains.

American youth clothing has been in a doldrums.

Retailers, who want to change their efforts, also have their own tricks.

But where is the winner? Maybe mention.

(AEO).

It is reported that in the first quarter of April 30, 2016, American Eagle Outfitters group's same store sales recorded an increase of 6%, better than 4.7% of market expectations.

The total revenue during the period recorded an increase of 7.1% to $749 million 400 thousand, much better than the $731 million 400 thousand expected by the market.

It also recorded double-digit growth of 39.3% to 40 million 480 thousand dollars.

The group said that because of the input to the digital channel, the group's same store sales were favorable.

At the same time, because of the strategy adjusted by the group, no PS, emphasizing the charm of natural curve.

The sense of beauty has made consumers more popular, so the group gained a good response in the first quarter.

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After we just said that AEO had re recorded double-digit growth and won the same trade, AEO also announced such appointment information.

Perhaps after a return to growth, AEO even wants a new breakthrough. This time, what Flag hopes for is Kyle Andrew, who once worked for Kate Spade.

After the earnings conference, American Eagle Outfitters group CEO said the group's chief marketing officer would let Kyle Andrew take over.

The new CMO worked in Kate Spade in 2008, when she was the brand director.

After joining the Gap group in the earlier 20137 years, she was responsible for group marketing and vice president of Gap brand.

And this time, she will lead AEO group's breakthrough in marketing strategy and market plan, and formally take office in June 6th.