Why Did The US Big Costume Market Make So Much Money?

As more and more consumers spend their money on electronics,

Now, all over the world.

Sellers are worried about sales growth.

So when you see big size clothes

At a scale of $20 billion, do you think retailers are rushing to develop this category?

According to recent reports from foreign media, according to NPD data, the sales of big size clothing in the United States increased from 17 billion 400 million dollars in 2013 to 20 billion 400 million in 2016, an increase of 17%.

During this period, the total sales volume of clothing industry increased by only 7%.

The picture shows the year-on-year growth rates of total clothing sales and big size clothing sales.

Although many American stores are introducing big size clothing lines, they cut the product line after the economy got better or shifted their focus.

So consumers are turning to e-commerce sites specializing in the sale of large size clothing, such as AshleyStewart.

It is reported that over the past three years, the sales volume of women's clothing has grown faster than that of women's clothing.

The size of the large size clothing in the traditional shopping mall is far less than the normal size of the clothing.

For example, the proportion of large size J.C.Penney dress is only 16%, Nordstrom.com is lower, only 8.5%.

There are only 5 pieces of goods on Nike website, and UnderArmour is nothing.

And in physical stores, it is even more difficult to find large yards of goods.

The following is a picture of the percentage of large yards of clothing on each website:

Although it is difficult to determine the percentage of Americans wearing large size clothing, data has been growing.

According to a survey by Professor DeborahChristel of Washington State University, American women now wear 16-18 yards of clothing on average, while women aged 20 years old wear 14 yards of clothing on average.

AshleyStewart and J.C.Penney also increased the number of clothing codes to 32.

"After expanding the size, our spring sales are gone," says Rhee of AshleyStewart.

According to the data, the proportion of obese women in the United States increased from 51% in 1994 to 66% in 2014.

The proportion of overweight and obese women in the United States is:

The obvious fault between consumption demand and supply is partly due to the fact that the fashion industry thinks that big size clothing will smear the brand image.

Retailers usually regard big size costumes as ancillary businesses and do not really understand this category.

Besides, the design of large size clothing needs more styles and fabrics, and the cost is higher.

Garment factories like China, Vietnam and Bangladesh usually don't make big size clothes because changing machines is very expensive.

However, after realizing the huge potential of big size clothing, many brands began developing large size clothing product lines.

For example, LaneBryant launched a large code sportswear product line to meet the needs of consumers.

And according to the GwynnieBee data, consumers are now looking for brighter colors for larger size clothing. Below is the clothing color ratio of GwynnieBee consumers.

In addition, J.C.Penney also joined Nike and launched a large code clothing area Boutique, specializing in the sale of large size tights and sleeveless T-shirts.

The region is expected to appear in more than 200 J.C.Penney stores to cater to consumer demand.

J.C.Penney also launched the Boutique+ brand line, and designers made large size clothing according to the requirements of consumers.

SiiriDougherty, the head of ladies' wear in J.C.Penney, pointed out that women without slender figure also want to have a comfortable shopping place. Now, no matter what the figure is, women are very calm. So when the company changes, sales will go up.

Therefore, if retailers want to find ways to increase sales, they should catch up with this trend and keep pace with the needs of consumers, and the volume of business will undoubtedly increase.