Hai Lan'S Home Revealed That Revenue And Net Profit Growth Exceeded 20% In The Past Year.

In April 25th, Hai Lan home group disclosed that in the past 2015, both brand revenue and net profit growth exceeded 20%. In the past, the apparel market was still in a recession.

April 25th evening disclosure annual report shows that the company achieved operating income of 15 billion 830 million yuan in 2015, an increase of 28.30% over the same period, and a net profit of 2 billion 953 million yuan attributable to shareholders of listed companies, an increase of 24.35% over the same period; basic earnings per share of 0.66 yuan; and the proposed dividend payment of 3.30 yuan (including tax) to all shareholders 10 shares.

Hai Lan House said that in 2015, the company was committed to building the strategic goal of "national brand", focusing on the terminal market, mining the market potential, and constantly satisfying the consumers' rationality with precise product positioning.

Demand, with a unique business model, to enhance the advantages of cost-effective, direct store management, improve the application of big data, enrich product marketing, enhance brand value, and continue to grow well.

The annual report shows that the company's final inventory is 9 billion 580 million yuan, an increase of 3 billion 493 million yuan from the end of last year, an increase of 57.40%.

Inventory turnover days were 298 days, up 39 days from last year.

The main reason for the increase in inventory turnover is the expansion of the company's business scale and the increase in stocking. The warm winter weather in 2015 led to the unexpected sales and the early preparation of some products in spring and summer in 2016.

In addition, Hai Lan home said that in 2016, the company will speed up the integration of resources, give full play to its advantages and enhance its competitive strength, and plan to achieve an increase of 10% to 15% of its operating revenue over the same period last year. However, the business objective is uncertain. The company will make necessary adjustments based on the macro environment and market trend, and does not constitute a company's future.

Substantive commitment.