Open Shop: Understand The Location Of Clothing That You Are Going To Manage.

open Clothing shop Has become the dream of many entrepreneurs, is also considered to be less investment, relatively low threshold entrepreneurial opportunities. There is a lot of knowledge in preparing to open a clothing store. Couture The main need is reserved.

There are many styles of clothes. Men's wear, women's wear, children's wear and so on are basic categories. According to style, the common styles of clothing include Ruili, hippie, maiden, ladies, Korean, ethnic, European, American, college, commuter, neutral, hip-hop, idyllic, punk, OL, Lolita, street, minimalist, Bohemia and so on 18 kinds. These classifications will be very troublesome for clothing store owners.

Before opening a clothing store, we must first understand the location of these clothes and the sales target.

Clothing agency is to find a clothing brand, and then buy goods from them. This saves some worry and doesn't need to run out to buy goods. However, the limitation is that the style and style of the agent's products are fixed.

Buying bulk cargo is going to the wholesale market itself. Then classify yourself. collocation For sale. There is also their own design clothing sales. Such a way of operation requires familiarity with fashion design and specialized clothing factories for their own production.

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"Last year, we received a lot of suggestions from users. We hope that we can set up a store or a brand experience store. Later, we did some research on the market, and also saw that besides the network channel, the entity store still occupied the mainstream. Although the foundation of fan Kai pin's future is the Internet channel, the establishment of a physical store, especially a brand experience shop in the short term, will have an important significance for the upgrading of the brand awareness and the user's online shopping experience. Chen, chief executive of VIC, said.

Sun Hong, general manager of Martha Marceau, said: "this time, Martha Marceau has taken the initiative to enter the store under the line, which not only meets the needs of consumers for sensory perception of products, but also conveys their brand ideas and product quality to consumers in a more direct way, so as to truly realize offline shopping experience, online shopping, or the ideal shopping mode under direct offline purchase. Although this mode increases the operating cost of enterprises, it is a brand new experience and attempt for both consumers and enterprises.

Setting up a physical store is an important move to enhance the brand competitiveness for apparel e-commerce enterprises, besides increasing the offline channels.

Relevant statistics show that in 2009, the scale of online apparel market in China exceeded 30 billion yuan, while in 2012 it was expected to exceed 80 billion yuan. In the face of the rapidly growing market, both traditional clothing enterprises and new network clothing enterprises are trying to find a road of rapid growth. In apparel e-commerce enterprises, offline sales can not only enhance brand awareness, but also effectively enhance sales.

Jiang Hengjie, executive vice president of China Apparel Association, said: "the current garment industry has entered the era of brand, value and innovation as the core. Whether traditional clothing enterprises or emerging e-commerce businesses, they should put the brand first. "

Sun Hong said: "in the Internet age, customers will buy clothes at a low price through various channels, but they will never abandon their fundamental needs for brand, product quality and design." Chen also believes that building a first-class brand, product and service is the foundation of an enterprise. The consumer's choice may be a whim, but the long-term choice must depend on the loyalty of the brand. To find a target customer base, provide excellent products and services, and establish brand identity, can become a long-term choice for customers.