Professional Channels Of Outdoor Industry Will Usher In The Development Opportunities.

With the improvement of health consciousness,

With the promotion of the concept, young consumer groups are more interested in new sports activities. Sports consumption from traditional sports to entertainment and ornamental items, such as marathon, rock climbing, outdoor skiing and so on, will increase the proportion of outdoor products.

Outdoor industry

It is a fast growing new industry. From the perspective of market capacity and consumption share, the European Union and the United States are far ahead, and the outdoor industry in China is still in the embryonic stage.

With the introduction of a number of sports policies last year, the Winter Olympic bid has been successful.

It will also break through the restrictions of a few professional fans and develop a wide space.

In the future, professional channel providers will take the initiative:

First, the number of outdoor products brands has increased rapidly in recent years, and the competition among brands is fierce.

But for the channel providers, the increase in the number of brands means that the optional brands are more abundant, and the bargaining power of the channel providers is stronger.

Two, at present, domestic outdoor products sales channels are still dominated by shopping malls. Because of the high rents and limited space, shopping malls generally sell only individual explosive products, but there are fewer niche products in equipment and subdivision areas, and the importance of product performance and experience is not enough enough to achieve one-stop shopping.

Taking a look at the development course of sports brand of American leisure tree men's shoes, the characteristics of sports products industry in the past decade or more are the enhancement of functionality and professionalism, the more and more subdivision of demand, the weakening of brand, and the competitive position of professional channel providers who can provide consumers with merchandise sales, event organization and event oriented outdoor sports service system.