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Fjallraven New North American Market

2016/3/6 22:13:00 34

FjallravenNorth American MarketPersonnel Changes

As the original brand owner was picked up by Mountain Hardwear, Sweden's outdoor brand Fjallraven announced the appointment of Nathan Dopp as its North American brand president and general manager. The appointment will take effect immediately.

Go ahead and focus on strengthening.

DuPu brand

The infrastructure operates in North America and optimizes operations, officials said.

This will include additional administrative appointments and key employees in the next few weeks and months.

Nathan Dopp will be directed to

parent company

Martin Nordin, chief executive officer of outdoor group.

Nathan Dopp is not an airborne leader. It has been working in Fei Shi Shi for many years. Since 2012, it has been the vice president of Fjallraven brand North America, responsible for market and sales.

After taking office, Dopp will focus on the brand.

North America

Infrastructure construction and optimization of logistics processes to better serve the retail and consumer groups, and therefore will carry out a series of personnel adjustment and employment.

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Gold has always been one of the most important hedge investments for Chinese people.

However, with the change of consumption concept and the progressive of consumption class, the saying that "Chinese people love gold" has reached the end of desperation.

Although the price of gold has been stable for some time, it seems that the gold industry is still at an end from the recent sales figures released by Zhou Dafu during the Spring Festival holiday.

During the lunar new year between January 25, 2016 and February 14, 2016, Zhou Dafu group's retail value recorded a 29% decline, while same store sales fell by 28% year-on-year.

Among them, the mainland retail value dropped by 30% compared to the same period last year, while the same store sales fell 31%. This data is due to the increase in the number of outbound tourists during the Spring Festival, which led to holiday consumption outflow. Meanwhile, the slowdown in the economy and the recent stock market volatility as well as the low consumption of luxury goods encouraged the mainland's retail data to be less optimistic.

Last month, because gold prices were stable and overestimated the market situation, Zhou Dafu and other old jewellery brands tried to restore the decline of the gold jewelry industry by promoting industry innovation, but due to the announcement of this financial report, it was a faint hope of some hope.

Affected by bad news, Zhou Dafu fell 5.5% at noon, at HK $4.47.

What is the future of the gold jewelry industry? Zhou Dafu and other jewellery brands will also be under pressure.

On the contrary, the sales figures in Hongkong and Macao are not very good. Due to the continuous decline of mainland tourists in Hong Kong and the impact of the Mong Kok incident during the Spring Festival and the weak impact of the retail market, the retail value decreased by 23% compared with the same period last year, while the same store sales decreased by 22%.

Last weekend, the Hongkong Tourism Industry Council revealed that during the Spring Festival, the mainland tour group plunged 70%, the largest decline of over 10. It also made Hongkong road a more serious shadow in the short-term Inner Mongolia.

Therefore, Zhou Dafu expects the four quarter retail environment will continue to be challenging, and sales performance is expected to deteriorate further than the three quarter.

Zheng Jiachun, the group chairman, said he would assess the situation of the stores, and he did not rule out closing individual stores and reducing the surplus employees.


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