Women'S Wear Red Man Vs Baby Red Man Fans Strong Economic Strength

The collection of maternity dress shops, boys' wear shops and girls' children's clothing stores has met the needs of different groups horizontally, and has met the consumption needs of children of different ages vertically.

But with

The difference is that the children's clothing shop is based on shop, and the red baby is only a marketing way. The mothers only use red babies as the benchmarks for children to dress up, and do not blindly follow the brand of the red people.

And the red babies and the new iteration are fast, most of them do not appear after the age of schooling, generally the active cycle is about 3~4 years.

With the intensification of competition among the multi platform red people, whether the red babies with their own effects will not be able to bring long-term economic effects to the shops remains to be tested by the market.

Night away also admitted that the "red baby" model is still in the test stage.

Apart from the fierce competition of women's clothing market, children's wear is a blue ocean with large market demand, less competitiveness, single design and large space for growth.

Therefore, based on the previous operation of women's clothing accumulated.

On the basis of this, some businesses have successfully realized the pformation from ready-made clothes to children's garments.

For these young mothers in the first tier cities, it is not easy to catch their eyeballs in visual effects.

Chen Chen feels that if she wants to do better than other shops of the same type, she must learn from the fierce competition of women's wear shops.

She began to pay attention to the red shop, to study their photography skills, the place of view, to communicate with the owner of the red shop, and then apply it to the children's clothing shop again.

It is very important for children to catch the eyes of their mothers.

So when we see a good view in the red dress shop, we will ask our friends, and then we will take it there, and we will go there.

Women's wear, which is popular in the world, is also skillfully applied to children's wear shops.

But the operation of women's wear is quite different from the operation of the red baby.

Xiao Er night revealed that "women's wear red men themselves will be more effective.

But when children grow up, they will lose a lot of factors, such as school and other reasons.

How will Chen Chen's family solve similar problems?

As we all know, because children grow faster in physiology,

The age span is divided into three stages: children, children and children.

This also led to many children's clothing replacement frequency is relatively high, most children's clothing stores on Taobao only 1~4 years old children's clothing.

"For children, a garment can wear no more than two or three months at most," he said.

Not only the style is changing, the children are also growing up, and the size is not necessarily the right thing. "

Chen Chen Ma explains.

On the other hand, facing Chen Chen's growing up, he can not endorse the clothes of his old age. This is a problem that needs to be solved for the growing fans.

So Chen Chen stores the store as a "growth shop", that is, as the child grows, the age of the product will change.

"We only do one age group, like what we are doing now is 1~4 years old.

When my son grows up, he will be 2~5 years old. This is the growth type.

This year, Chen Chen was pregnant with second babies, and she had a new entrepreneurial idea.

In her new WeChat group, there are more than 600 mothers who have two child ideas or mothers who have conceived the second child. They strongly recommend Chen Chen to produce maternity clothes and maternity pants.

So in the next period of time, Chen Chen Ma will decide to adhere to the principle of "growing shop" and develop new products such as neonate, maternity clothes and so on.

In Chen's mother's group, there are also a group of mothers who are mothers of babies. They are more concerned with their baby's dressing style than their male mothers, and they prefer to buy relatively neutral clothes at Chen Chen's.

So in early 2014, Chen Chen Ma set up a fanny12C girl shop to try to meet the vacancy in the customer base.