Interpretation Of The Development Of China'S Intelligent Shoes

Smart shoes were first introduced by Nike and Adidas in 2012. They were mainly used in sports shoes, but the market reaction was not good.

At present, the smart shoes on the market can be mainly divided into two categories: step shoes and positioning shoes.

The main sales target is sports enthusiasts.

In 2015, step shoes were the most popular smart shoes in the market.

According to the open data statistics of Taobao, Tmall, Jingdong, Taobao chips and Jingdong public funding, the sales of step shoes in 2015 exceeded 50 million.

Another product category is positioning shoes, which are mainly targeted at children.

Children's intelligent positioning shoes can monitor the location of children, prevent children from missing and protect children's safety.

In the past two years, Baidu, Tencent, Lining, 361 degree, Daphne and other giants have been involved in the field of children's smart shoes. The industry is generally optimistic about the future of children's smart shoes.

In addition, there are products for the elderly and pregnant women in the market, but there is no separation from the step shoes and positioning shoes. The products for the elderly mainly use positioning function products, which are designed for pregnant women.

Consider sports and healthy scenes, mainly using step shoes with health management functions.

In 2013, the concept of smart wear began to become a tuyere, and intelligent shoes were once again entering the field of vision.

Lining and millet announced the joint launch of smart running shoes...

Several well-known shoe companies are beginning to devote their energies to the field of smart shoes.

In 2014, the Internet producer became the leader in the field of intelligent shoes. These Internet manufacturers took the smart children's shoes as the breakthrough point, and made the domestic smart shoes for the first time in the domestic market.

In 2015, the market of smart shoes was flourishing, and traditional shoe companies and Internet companies were making efforts. Dozens of smart shoe brands appeared on the market.

And Lining, 361 degrees and other shoe companies are cooperating with the Internet giants such as millet and Baidu to jointly promote the promotion of smart shoes.

In 2014, the eye-catching Internet companies began to feel weak due to lack of control over the supply chain of the footwear industry.

Overall,

At the initial stage of development, both Internet companies and shoe companies are testing smart shoes in small areas, but we can see that smart shoes have become an industry and are expanding.

The footwear industry's active participation in the cross domain interaction of the Internet has become a good start. The footwear industry generally holds an optimistic attitude towards the application of smart wearable technology on shoes, and believes that this will become one of the key points in the pformation and upgrading of the manufacturing industry.

Compared with last year, the number of smart shoe manufacturers increased this year. Data show that from 2014 to 2015, more than 10 smart shoe brands appeared in the market.

Among them, the number of traditional shoe enterprises has increased the most, and the number has exceeded Internet Co.

At present, there are 5 smart shoe brands in the mainstream market, as shown in the table.

The sales channels of smart shoes are mainly official website, official flagship store, authorized agent, and public financing channel. Among them, sales of two channels of official flagship stores and public chips account for more than 80% of all channels.

The traditional shoe companies like Lining and Shuang Chi also own their own offline stores, which can sell smart shoe products, but also bring a certain amount of sales.