Mother And Baby Category Diversification Cross Border Electricity Providers Become Standard

With the new round of consumer upgrades, Chinese mothers no longer need standardized products such as diapers, but begin to pursue non standardized products, such as children's clothing, children's shoes, toys and so on, and even some mothers' category, such as beauty, food, home, etc., which requires mother and baby business to gradually diversify their categories.

In the course of development, there are also some problems in the development of maternal and child electronic business, such as product safety insecurity, frequent exposure of milk powder safety problems, resulting in a gradual loss of trust in domestic and maternal products.

No longer sensitive to price, more concerned about quality and safety, and more trust in foreign mothers and babies, so mother and baby cross border electricity providers ushered in a new turning point. Now Beibei sea outsourcing and honey buds are popular. Tmall international, Beijing East Sea outsourcing, NetEase koala, ocean wharf and so on also regard mother and baby as the key category.

Mother and child cross border can not meet all the needs of Chinese mothers, and the mother and child cross-border electricity providers will become standard.

According to the order monitoring results of the mother iBaby vertical population, we can find that

The consumption elasticity of non-standard products such as toys, baby care and so on is high, and it is significantly driven by big promotion.

It is interesting that, as the founder and CEO Zhang Lianglun of Beibei network said, "milk powder and diapers are the two categories of the most reluctant customers to sell, because they do not make money or even sell much."

But it has become the "standard" and "sharp weapon" of the electronic business platform. Why? The reason is very simple. Milk powder diapers are just needed. We all hope to burn the money to borrow diapers and milk powder to coagulate.

Accumulate popularity.

Little is known that users who rely on standardized products are not loyal. Once the price war is recede, the users will also be largely lost. What is more critical is that the liquidity of the traffic is the decisive factor to decide how far the mother and baby business can go.

And Beibei net starts from the higher profit non-standard products, and builds a competitive moat, which is obviously better than that.

In addition, we know that products, prices, services, supply chain capabilities constitute the competitiveness of the electricity supplier, maternal and child electricity providers even more, because the industry has become increasingly serious security issues, standard brand monopoly, non-standard products are mixed, so in the domestic mother and baby supply environment, how to seize scarce scarce brands to supply resources, to maintain a good and stable supply of goods, through the intermediate, reduce the purchase price and obtain the endorsement of the brand authorization will become the key to the success of the mother to child electronic business platform.

Finally, I want to remind you that at the moment of high rhythm, young parents are getting more fragmented and shopping scenes are becoming more and more fragmented. This requires that both mothers and infants should return to consumer value and brand value in any form, because only by truly helping consumers select good quality, experienced products, and truly let brands sell their products to earn money, can the business achieve sustainable business.

In 2016, the maternal and child electricity providers could only build their own "moat" and have the ability to hematopoietic and the fastest break even platform could go further.