Pass Hudson 'S Bay And Gilt Purchase Feeling, This Time Is Different From Past.

Four years ago, the unicorn star Gilt Group Inc was recently sold to Canadian retailers.

(TSE:HBC) the Hudson Bay Group is buying.

However, according to people familiar with the matter, Gilt Group Inc is still in contact with other buyers except Hudson 's Bay Co Hudson Bay Group.

But guess what the value of today's star flash business group is? 250 million dollars.

The selling price is less than Gilt's estimated value of $1 billion 100 million in 2011's peak of 1/4.

In 2007, the amount of financing was 280 million dollars Gilt, and now it is "cheap sale".

Why is this once lifted?

The platform of electric business frenzy falls to this point, and it may be understood why it needs to be sold at a low price.

It is reported that

The group will allow Gilt to integrate with Saks off 5th, a discount department store purchased by Saks Fifth Avenue in 2013 for $2 billion 400 million, and may open a special store in Saks off 5th in the future.

Therefore, most Gilt Groupe Inc management personnel will be retained.

Gilt rose rapidly in 2008 in the recession, selling female luxury goods through membership.

However, due to the recent rise in market capitalization, coupled with the slow rise of discount retailers such as Saks off Fifth and T.J.Maxx, Gilt's popularity is much lower than before.

In addition, Ideeli, the main competitor, was bought by the largest group buying website in the world. Compared with the US $130 million of the financing price, the cut price of US $43 million is still less than 1/2 of the financing price.

Therefore, announced the decline of luxury flash shopping platform.