Perfect Pformation From Selling Western-Style Clothes To OIS Les Firs

Shan Shan, founded in 1989 in Ningbo, Zhejiang, has given people the impression that they have been selling Western clothing for more than 20 years. However, with the development of business and market changes, the pformation of formats has been diversified.

Reporters learned in December 6th that the flagship orlies project in Ningbo will soon start its three phase, and will invest in the construction of more than 10 Oteri J in the country.

The industry pointed out that China's orlies is in a state of interweaving with the growth stage as a whole. Although the development of the format has only been ten years, it has developed rapidly. Especially when the entity retailer is under the impact of the electricity supplier, the entities are changing to the direction of "small" or "big". "Small" refers to the community business, while the "big" is a large experiential shopping center or orlies, but Oteri J has a lot of pain points.

"Shanshan Western-style clothing is a long-term recognition of the brand of" Shan Shan "brand, but now the main industry of Shanshan has quietly changed. It has developed from a single garment enterprise to a diversified industrial cluster with five major industries, including technology, fashion, financial services, urban complex and trade logistics, and the commercial real estate sector based on Oteri J and urban complex will be a major focus of our future development.

Cao Yang, chairman of Shanshan clothing brand management Co., Ltd.

It is reported that Shanshan has invested in the development of outlets business chain in Ningbo, Harbin, Zhengzhou and other industries such as Mitsui realty.

The Ningbo center under construction includes high-end shopping centers, Four Seasons Hotels, international high-end office buildings, hotel apartments and hardcover residences, with a floor area of 910 thousand square meters. It is the flagship project of the large city complex of fir.

Recently, Ningbo has been operating for several years in the three phase of the Sunwell wells outlets, and the total number of shops has increased from 130 to 200.

In 2014, the overall performance of Ningbo's Shan Jing orlies square was 1 billion 80 million yuan, and its flat effect was 36000 yuan / square meter, which was the top six of the list of top ten in the year.

"Ningbo project next year."

It is estimated at 20%.

The characteristics of Chinese Fir "ole Lai body" are suburban and full format.

In the future, we plan to build more than 10 outlets of the Chinese fir department in the whole country. According to the Ningbo version, chain operation, if the location is good, we can do all the forms of orlies, create one-stop services, and even increase the proportion of greening and leisure facilities in the future, and build the outdoor mode of the outlets.

Yao Zhiming, general manager of Shanquan oolles Plaza, Ningbo, told reporters.

"We also see the impact of the electricity supplier. Compared to the experiential turn of the shopping center, Oteri J is playing a luxury role. The brand effect of luxury goods is very great. Consumers will be afraid to buy fake products on the Internet, so they can make an article in the real product, and the big family will be more willing to go to the entity.

Purchase authentic products.

So there is much to be done by the entity business.

Yao Zhiming told reporters.

Xu Rongcan, chairman of Sha boat group, said that after the injection of Huaping and LVHM group, there are about 8 contracts in the country, and 5 projects will be opened by the end of 2015, and will expand to dozens of Oteri J in the next few years.

Hundred ties are also typical of the pformation from department stores to outlets.

It is striving to increase the investment in commercial real estate with appreciation, and will take the layout of shopping centers and outlets in the future.

Bailian Group revealed that by the end of 2015, its outlets outlets were expected to reach 8~10, with an annual sales scale of 8 billion yuan and ~100 billion yuan. The shopping center format was mainly in the Yangtze River Delta region, expanding at a rate of 2 per year.

The scale expansion of the outlets is only a microcosm of the pformation of entity retailers.

Many industry insiders pointed out that with the increase of the impact of the electricity supplier, the entities have been moving closer to the "small" or "big" ones. "Small" mainly refers to the community business or convenience store, while the "big" is the emphasis on experiential shopping centers or outlets.

For example, the city of Shanghai has invested about 100 million yuan to build the "upper theater", and the well-known director Lai Shengchuan, in order to avoid rent and sharing together, is hoping to stimulate other consumption of shopping malls through cultural projects.

"We can also rely on Lai Shengchuan's dramas to develop a lot of related derivatives to sell in the shopping malls. These are experiential business opportunities."

Xu Chunhua, general manager of the city of Mei Luo, said that the city is still planning to re adjust its shops on the first and two floors in the future, and the proportion of catering and experiential formats will be increased to about 40% in terms of format.

Shanshan, sand boat and so on are the pformation routes of orter.