Flying Helps The Western Shopping Mall To Go On The Net.

Xi'an is the most developed city in the northwest of China. It is understood that the 10 shopping centers that have been stationed in the open platform have reached the top of the commercial market in Xi'an and even in the west, regardless of scale, popularity or vitality, covering an average of 800 thousand passengers per day.

This cooperation will make use of Internet technology to build Wi-Fi, Beacon and other information infrastructure for the above shopping centers, realize parking, shop search, queuing, movie and other services, enhance the offline shopping experience of consumers, and open up more Internet resources such as sharing members, points and big data to the shopping center.

Xi'an SEG international shopping center is one of the largest commercial projects in the western region, with a total construction area of 250 thousand square meters. It is a shopping mall integrating shopping, leisure, business, social networking, entertainment and catering. It is reported that Xi'an SEG International Shopping Center has accumulated a lot of innovative practices in improving the terminal shopping experience and improving the marketing ability of merchants. For example, a complete indoor Wi-Fi can push business information for consumers within a radius of 1000 kilometers, and provide more than 2000 parking spaces in the busy business circle with air Garden parking lots. These services and marketing initiatives make Xi'an a banner of innovation in the northwest and even in the northwest.

Xi'an's Qin, Han, Tang and sky square have also been actively promoting the commercial complex. Internet transformation Wang Chengsen, general manager of Xi'an Qin Han Tang sky Plaza, said: "promoting the Internet transformation of shopping centers is the trend of the times, and is also in line with the needs of consumers. Fei Fan The "Internet +" solution helps the shopping center optimize the experience scene, and effectively solve the problems of consumers' parking difficulties, queuing difficulties and finding shops, so as to narrow the distance between shopping centers and consumers, enhance the fluency and comfort of the consumption process, and consolidate and improve the customers of shopping centers.

　　 Tai O Plaza The first interactive scene commercial complex in Xi'an occupies the gateway of Xi'an's "integration of Xixi and Xianyang", the core location of Daxing new district, 400 thousand square meters of commercial volume, and hotels, apartments, and office rooms run through it to accommodate eating, drinking, playing, music and shopping. It has the largest Huarun family in the northwest; the 10 thousand square meter children's amusement experience base; the first indoor Ocean Park in Northwest China, the professional ice rink and the Karting Club.

Referring to the cooperation with Fei Fan, Wang Xue, vice president of Xi'an SEG group, said: "Xi'an SEG international shopping center is adhering to innovative management and user oriented thinking. Management has been actively exploring the transformation of entity commerce to the Internet. SEG has the characteristics of single store operation, golden section, large passenger flow and diverse customer groups. We hope that we can make use of our advantages in the Internet technology and resources to help us successfully build a new business mode of "entity commerce + Internet", so that the online and offline integration can truly bring together two different level partners. "

In fact, many shopping centers seek transformation and development ideas, which coincide with the "entity + business" Internet + "scene service" proposed by Fei Fan. Located on the west side of the famous South Tower of the great wild goose pagoda, the Qin and Han Tang sky Plaza is a diversified commercial complex with the core positioning and distinct theme. Not only does it have the largest sky screen in the west, its innovative customer experience platform has also become an important outlet for shopping center upgrading, creativity and incubation.