The Spring Of American State Clothing Is Still Far From Being Expected To Join. The Adjustment Of Channel Management Is Still Lagging Behind.

Recently,

The three quarter report was released. The total operating income of the company was 4 billion 328 million yuan, a decrease of 7.8% compared with the same period last year. The net profit attributable to the listed shareholders was 177 million yuan, down 178.12% from the same period last year.

It is expected that the company will lose 300 million -4.5 billion yuan in 2015.

The company explained that in 2015, the operation of the company's franchise channel still lags behind the direct channel, and the wholesale income has declined to a certain extent. The overall performance of the company will suffer losses.

After several years of trough,

The clothing industry is getting warmer and warmer.

The company began to turn a profit and achieve a different range of performance growth. However, the spring of American bond is far from being expected. In the first half of 2015, the company even appeared for the first time in seven years: the net profit attributable to shareholders of the parent company was -9476 million, down 152.9% compared to the same period last year.

Now, the exploration in the O2O field has not yet brought benefits to the United States.

It is understood that in July this year, the United States fundraising fund raising 9 billion yuan to pform the Internet, for the "wisdom" industry supply chain platform construction, O2O all channel platform construction, the Internet big data cloud platform core project.

However, the decline in performance has not prevented the development of the new industrial chain of American Apparel. Recently, the company has put its eyes on the children's wear market. The goal is to open more than 1000 children's clothing stores within two years.

What the US bond clothing looks at is the development potential of China's children's wear market. With the implementation of the "two child" policy, the annual output growth rate of children's clothing industry can reach 25%-30%.

But the industry believes that, as in the field of O2O try, like the United States and costumes children's clothing market overweight also shoulder heavy responsibilities and face some risks.