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China's Generous Consumers Account For 1/3.

2015/9/7 23:49:00 28

ChinaConsumersLuxury Goods

One of the main reasons why Chinese people go overseas is that overseas goods are cheaper. According to a recent survey by the company, because of the tariff factor, a Italy Furla package will buy 310 yuan (1980 yuan RMB) in China, which is still the price after the biggest discount. But in Rome airport in Da Vinci, the price of the bag is only 1/3 of the domestic price.

The uncertainties of the market and the depreciation of the renminbi will not have a big impact on China's luxury consumption. The annual report of China's luxury goods is released annually.

"The devaluation of the renminbi is not enough to resist the attraction of overseas luxury goods to Chinese consumers," Zhou Ting said.

Luxury brands such as Lanvin, Versace, Vera Wang are gathering. Beijing There are several customers in Sanlitun's Taigu shopping mall who do not care about the depreciation of the renminbi.

Xu Zijin, 19, a sophomore at California University, says she usually buys luxuries in the United States because "Chinese prices tend to be higher" and she will do so later.

In a recent report, Oliver Chen, a retail industry analyst at Cowen Group, said that there are also some luxury brands, such as Coach. Most of these brands are produced in China, and the depreciation of the renminbi may be a good news for them. Cohen, If the exchange rate stays at the current level, the sales profits of Coach will increase because of lower input costs, and the wages of Chinese workers are relatively low, she said.

Coach investment relations and Andrew Seaan Risnik, head of corporate public relations, said it is too early to predict the impact of the depreciation of the renminbi on the trend of luxury goods sales.

But "we have been observing the fluctuation of exchange rates," said ray swink. "What's more important is that we have acquired some natural means of preservation in China's purchase of finished products and raw materials," she said. "Of course, we will continue to pay close attention to the situation."

Ultimately, the future of luxury consumption in China (which other brands can attract more consumers) depends on the long-term floating of global currencies and domestic economic growth.

Over the past 12 months, the euro and yen have fallen by nearly 10% respectively, while the euro zone and the yen area have benefited from the influx of Chinese tourists and the appreciation of the renminbi. Even in the case of devaluation of the renminbi, the euro and yen remain low.

On the contrary, the US dollar appreciated most of the currency last year. Even after ignoring the recent devaluation of the RMB, the US dollar has risen by about 4% in the past 12 months. A strong dollar gives the United States Luxury goods Sales are worrying; Messi Department recently attributed the gloomy two quarter earnings to the weakness of tourist consumption.

"Europe, China, Brazil and tourists from all over the world no longer go to the United States," said Messi Terry CEO Green, who interviewed CNBC last week. "The appreciation of the US dollar is exacerbating this situation."

Tsuruta Mika, 25, is Japan. Handbag brand Samantha Vega, a staff member, sits smoking beside a giant robot outside the Times Square Center. She usually works in Tokyo, but she is sent to a retail store in Hongkong to train staff in the customer service department.

She said that during her stay in Hongkong, Chinese customers began to look for some expensive luxury goods "substitutes". Samantha Vega is one of these alternatives. Japanese retail stores are priced at HK $2200 ($280), which is only a fraction of Chanel's value of HK $25000 ($3225).

"They said they were looking for something of high quality and low price," she said.

Leo, a 18 year old student from Jiangsu, will go to Hongkong to study in University. While shopping in the luxury shopping mall, he looks at the gilded pens and lighters in the window of S.T.Dupont store, and the members of the British royals in the advertisements take some pictures from the outside through the window.

Leo only revealed his English name, insisting that he did not go shopping instead of shopping. He said that China's economic situation and the depreciation of the renminbi worried him and his family.

"It means I need to spend more money on my studies," he said. "We don't want to buy too much stuff."


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