Forced Business Mode To Break Arm And Innovate Chengdu Shopping Center To Accelerate Pformation And Upgrading

On the 31 day, Chengdu the Mixc store, the Shang Tai Department store, officially ceased business as its last shopping mall in the mainland of China, which means that the largest department store in Thailand will completely withdraw from the Chinese market and add new examples to the traditional department stores.

As a major town in the west,

The department store industry has been developing for more than 22 years. There are many department stores and abundant department stores. This is due to Chengdu's economic development, urban inclusion and consumption concept.

However, in the general depression of the general merchandise industry in Chengdu, the department store industry is also facing declining performance, shutting shops and stopping losses, and adjusting itself to help.

Affected by the impact of electricity suppliers and shopping centers, as well as the increase in rents and human costs, Chengdu department stores have repeatedly appeared to be closed.

In the first half of this year, the major department stores that announced the closure were 101 shopping arts centers in Chengdu Chunxi Road business circle, Tianhong Department store, Lai Meng Plaza and Chengdu the Mixc store.

"Not all department stores are closing down, like Ito, which is developing vigorously, and is seeking active expansion."

Ran Li Chun further pointed out that the department stores closed now have some problems in market positioning and business models.

Shopping centers and department stores can't coexist. On the contrary, shopping centers are needed.

It's just a department store that doesn't need a "two landlord" business model.

"In the future, department stores need to be pformed into a" buyer's system "(department stores' buyers are unified in charge of this market, suppliers will only be supplied and will fade away from management), and integrate with shopping centers and integrate with other formats in shopping centers to achieve the perfect combination of '1+1=1' instead of the traditional '1+1=2' pure complementary mode.

In this regard, Chengdu retail association secretary general Song Jianzhao believes that the current Chengdu tradition

A big problem is that the supply volume of department stores and shopping centers is too large.

"A department store with an area of ten thousand square meters will need at least 200 thousand of the residents to maintain a balance of payments, and less than 200 thousand of the residents may lose money."

According to statistics, as of April 2015, the total volume of shopping centers in Chengdu exceeded 7 million square meters, ranking the first in the country. At present, the number of shopping centers in the main urban area is 71, 52 have been opened, and 19 have been built.

"Such a large volume of supply can not be effectively absorbed by the market demand at this stage. Some of the established department stores or shopping centers are not at all open now because they will lose more."

In recent years, the rapid development of e-commerce has caused tremendous challenges and challenges to the development of traditional industries. Under this new situation, the development of traditional department stores has undoubtedly been violently attacked by electric providers.

"Yes, the impact of electric business on department stores is yes, but it is not as big as we imagine."

When it comes to the impact of electricity suppliers on "going to department stores", ran Li believes that electricity providers are not the fundamental reason for closing stores.