Forever21, Can You Do The Laundry First?

Pipe Jaffary, a US investment bank, this year's survey of consumer behavior in the US shows that Forever 21 is the most popular among young people after Nike. brand And then subdivide, girls deserve Forever 21.

Recently, an article in the Wall Street journal indicates that Forever 21 is trying to sell clothes to young people outside the age of youngsters. This fashion magnate looks at the older generation in the millennial generation (roughly 1980 to 2000 years old, almost the same as the Internet). The oldest one is more than 30 years old.

Take a look at the Forever 21 always noisy environment, sling, umbilical outfit, bra, smart Tee, and not too good quality, probably most 30+ people will not choose to wear this way out.

So Forever21 said it will add some "more relaxed or more mature" costumes to expand the consumer population. In the near future, you may turn to a one-stop clothing shopping center that meets different needs, no matter how old you are.

At the same time, the name of the brand, Forever 21, is also a restriction. It looks more suitable for girls in their teens and twenty. "We have been working to break through the barriers that age brings to our brands," said Linda Chang Chang, vice president of Forever 21. "Part of what we have to do is break through the restrictions of names."

But it may not just be the name problem. How to get rid of the existing fast fashion of Forever 21 that wants to grow with customers? brand image It may not be very simple.

In the past, Forever 21 also sent a lot of clothes to celebrities -- you wouldn't normally associate them with Forever 21. Some of them appeared in front of the public and were patted by magazines and streets.

Racked website once pointed out that Jennifer Lopez wore 25 dollar skirt pants of Forever 21, and Charlize Theron wore 35 sage dollar sling pants. Then, Forever 21, who plays well in social media, will actively forward these celebrities on social networks. Street pat Photos show you how well these clothes are. Of course, some fashion bloggers will also use Forever 21 to match.

But it may not just be a question of names. Can Forever 21? Marketing means It's still a problem to get rid of the girl's fast fashion brand image.