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How Does A Local Snake Arm Itself With Electricity Suppliers?

2015/8/26 23:25:00 28

Local SnakeElectricity SupplierBrand Strategy

The match between the snake and Ali is not bigger than who, but who is better.

If the head snake aims at the market, gives full play to its advantages and strikes accurately, the outcome of the O2O store war is far from being determined.

Although you have goods, channels, and influence, what convenience stores will follow you? The answer is that they can see and feel the benefits.

Recently, a professional electricity supplier SaaS platform launched a solution for convenience store O2O, the purpose is to allow regional wholesalers to bring convenience store to achieve community O2O pformation.

This solution provides a set of good quality for regional wholesalers.

Source of supply

With a wide range of convenient living systems, regional wholesalers take this system to help convenience stores add value to diversified virtual convenience services, thereby effectively increasing the convenience stores' traffic and attracting convenience stores.

Regional wholesalers can also choose to install self-service terminals in convenience stores, which can provide convenience stores with convenient payment and physical purchase window for the convenience stores, and become an unlimited extension of goods shelves to achieve self purchase of goods.

Such a machine can not only bring new service experience to convenience stores, enhance the brand image of convenience stores, make them more modern, but also serve as an independent advertising display area to increase advertising revenue for regional wholesalers.

The value-added virtual convenience service can effectively solve the core pain point of the convenience store passenger flow, bringing convenience and convenience to convenience stores, and promoting the integration of convenience stores.

For regional wholesalers, the convenience living system and the self-service all-in-one machine are sufficient according to their own circumstances.

A community O2O e-commerce platform in Baotou, Inner Mongolia, through the integration of offline community convenience store resources, will open up its front desk, backstage, terminal stores and logistics system, and online order will be passed.

Delivery

+ self mention, completed the goods from stores to consumers in the hands of the "last mile" O2O closed loop.

Judging from the overall situation, the domestic electricity supplier is still the world of B2C, and rumors that there may be only O2O to subvert B2C, and what is more, the direct assertion that O2O has more future than B2C.

Under the background of Internet pformation in traditional industries, all walks of life are looking for a suitable pformation mode. For the vast majority of traditional enterprises with offline resources, the pformation of O2O mode is a logical choice.

Big platforms such as Taobao, Jingdong, Suning and so on have broken the scalp in order to penetrate into the three or four tier cities, while in the three or four line cities, people who own sources of goods, tourists and convenience stores have ushered in an excellent opportunity for development. Regional wholesalers have stood on the "outlet" of the electricity supplier.

At this time, one can not help asking, big platform to

Three or four line city

Even if the horse race enclosure is not allowed, what is the purpose of a regional wholesaler against Taobao? Is it not to seek death? In fact, the sentence "strong dragon is no longer a local snake" is very suitable here. Regional wholesalers are the real "snake of the earth".

Large platforms must go deep into the three or four line cities and have to build channels and run traffic. For the huge volume of them, "big" is both an advantage and a short board, restricting their "sinking" speed can not be very fast.

On the contrary, regional wholesalers have mature and stable sourcing channels and distribution channels, which have a strong appeal for offline convenience stores.

What is more important is that they are small and flexible. Once they make up their minds to do O2O and combine with offline advantages, their business can be rapidly promoted in the region.


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