How To Move Customers Is The Ultimate Goal Of Our Display.

The atmosphere of display mainly covers two aspects: the display of normal commodities and the display of promotional commodities.

Normal display atmosphere: simple and not simple.

Display should be "simple" and do not let your customers feel tired when shopping.

For example, customers want to buy soy sauce, and the result is found in your grain and oil area: the display principle of your condiments is displayed in accordance with the brand. A brand of soy sauce, soy sauce, soy sauce, vinegar or even more is displayed on a rack. Customers will feel very tired at this time. He must first confirm which brand of soy sauce he bought, then find the brand's display location, and finally go to many specifications of soy sauce, soy sauce, soy sauce, vinegar to find the soy sauce he wants, which is a lot of work.

Why don't we display condiments according to their functional properties?

It's a brand new district.

So customers only need to find out where the raw soy sauce is, and the next thing is much simpler.

The display must be "not simple". The display we want to display must be "simple". The display must be displayed in accordance with the display logic.

The "simplicity" is a sublimation of a higher level. The same place of display allows customers to stay, watch and buy as much as possible.

For example, we are talking about the related display - the bread area is filled with cheese, jam, thematic display - Baby House, personal care center, the world granary, beautiful attractive special display, etc.

Because the store managers are afraid of loss and fear of inventory backlog, they dare not display. The display quantity of goods is small, and the floor stacking and end rack goods display is immeasurable.

The result is that the exhibition has no sense of quantity, slow turnover of goods, and poor sales volume, which eventually evolves into less supplier support and less sales volume.

So display also requires managers to have a narrow encounter and dare to draw.

Someone asked to put the goods in the warehouse and put them in the warehouse.

What's the difference between them? Customers don't buy them in your storehouse. If you put them all in the store, you may sell them.

It is also an important part of display, and the aim is to achieve obvious results.

Main points:

The first is the whole: there are all kinds of labels, including price identification, display classification identification, service identification, store layout, staircase aisle indication, bathroom identification, UnionPay logo.

Next is the accuracy: the right place to put the appropriate logo, the so-called reasonable position, meaning that you can not hang the bathroom sign to the middle of the store, of course, will not put the signboard of the cashier in the bathroom; the appropriate logo is to tell you that the toilet door can only hang the sign in the bathroom.

Finally, it is the norm: the so-called no rules, not Cheng Fangyuan, lack of standardized execution, your display is miserable; what kind of logo should be used? Where should it be used? How should it be placed before it is beautiful, neat and standard? Finally, it is necessary to achieve uniformity.