Kai Yun Group Is About To Sell Sergio Rossi

In February of this year, the news of French luxury group open cloud group to sell Sergio Rossi spread like wildfire. Recently, there was news that Kai Yun group had successfully found three potential acquirers.

The three potential purchasers of Sergio Rossi are Lion Capital, Emerisque and Investindustrial.

It is reported that at present

The group owns Sergio Rossi 70% shares.

Founded in the 50s of last century, the brand was founded by the founder of the same name. In 1999, the brand was captured by Gucci group.

After oneself

After the resignation of founder Rossi, the management and design teams of the brand frequently change.

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The fashion lifestyle brand Coach will launch its first women's clothing show in New York fashion week in September this year. This is the first fashion show ever held in New York fashion week. It will also mark the new design trend of creative director Stuart Vevers and the pformation of brand style.

Creative director Stuart Vevers has been working hard to further pform the brand, hoping to build the brand into a luxury lifestyle lifestyle with brand value as its main brand.

Last February, Stuart Vevers showed his brand new visual modeling design and launched the first series in New York fashion week.

Some people in the industry believe that the new vision of Vevers is becoming stronger and stronger, and has injected modern elements into the traditional American brand, but consumers do not buy it equally.

In fact, sales of Coach have been sluggish.

According to the quarterly results of the company ending June 27th, its net income was $11 million 700 thousand, profits fell 84.4%, and sales fell by 11.6%.

Net sales amounted to $1 billion, compared with $1 billion 140 million in the same period last year.

Since Stuart Weitzman joined in May, the turnover has increased by US $43 million this quarter.

However, this quarter is the eighth consecutive quarterly decline in Coach performance. Although the company has already made a substantial reduction, its demand for bags and accessories is still weak.

Although Coach has excavated the new creative director Stuart Vevers from Loewe to redesign its brand image, according to the latest earnings report, consumers have not yet fully accepted the new direction of Stuart Vevers for brand setting, and even the American consumers think they no longer like the style of Coach design.

And in May of this year, Corinna Freedman, an analyst with BB&T Capital Markets, a US capital company, issued a latest rating analysis, indicating that Coach has long been labeled as a "reduction" rating.

Freedman is also skeptical about the future outlook of Coach. He said, "since the senior management has worked out the change plan, it has been almost a year since then, but we are worried about the progress of the company so far.

Although we believe it remains to be seen whether Coach can change the brand positioning, our expectations remain low.

The latest data from J.P. Morgan Morgan Matthew analyst Matthew Boss, a multinational financial services firm, surveyed 500 women aged between 22-55 who bought Coach handbags in the past 12 months.

This seems to imply that customers in the past 12 months have been aware of changes in Coach products.

Specifically, only 21% of Coach consumers choose to buy because of brand names.

Only 12% of high-income interviewees could observe positive changes in Coach products and their styles.

72% of respondents felt that the product line had not changed, although Coach had successfully introduced Stuart Vevers design product line under multi-channel distribution network.