The First National Clothing E-Commerce Demonstration Base In Humen

Recently, the Ministry of Commerce issued the second batch of countries.

Base list, Humen town list.

Humen town was awarded the "national e-business demonstration base" by the Ministry of Commerce.

Humen town responsible person said that Humen became the first country in the country.

A national e-business demonstration base.

Chen Runlin, deputy director of Humen town Commerce Bureau, said that in recent years, Humen will develop clothing e-commerce as an important way to boost the pformation and upgrading of the garment industry, and strive to create "an important base for China's clothing and apparel business", and has achieved fruitful results.

At present, the clothing and apparel industry in Humen has basically realized the whole industry chain.

Electric business and self-employed households exceed 8000 - current situation

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With the rapid development of Humen, the development of e-commerce in the town also presents a trend of letting flowers bloom.

Relying on its rich clothing and apparel industry resources, strong customer base, strong solid economic support and superior location pportation, Humen has developed into an important base for China's clothing and apparel business, and an electricity gathering area in Southern China.

At present, there are more than 8000 enterprises and self-employed businesses engaged in e-commerce in the whole town, an increase of over 20% over the same period.

The data provided by Humen town show that in 2014, the online sales of Humen through the third party platform reached 29 billion 500 million yuan, an increase of 34.7% over the same period last year. In terms of logistics and express delivery, there were 33 enterprises with express network in the whole town in 2014. Among them, 24 of Southern China's headquarters or Dongguan branches registered in Humen, the annual express business volume was 230 million, up 29.9% over the same period, and the average daily e-commerce delivery volume was nearly 630 thousand, accounting for 50% of the city's express delivery volume.

At present, there are nine specialized electricity supplier parks in Humen, including the Humen electricity supplier Industrial Park, Humen cross border electricity supplier park, the Yellow River electric mall and so on. There are more than 3000 business enterprises settled or signed up, and the functional positioning covers all aspects of Humen's apparel and apparel industry chain.

In addition, Humen town also took the initiative to work with Amazon, Ebay, Wish,

International stations, Alibaba, Dalong, Russia and other mature cross-border e-commerce platform for docking, at present, Humen also plans to cooperate with ALI speed sell to build the first cross-border electricity supplier industrial belt.

Yang Tao, a consultant of Humen electricity supplier Association and professor of Donghua University, said: "I think the clothing enterprises in Humen are very much recognition of the momentum of the development of the electricity supplier, and actively participate in it, thus forming the prosperity of Humen's e-commerce."

He said that the honor is not only an affirmation of Humen's electricity supplier, but also an encouragement and encouragement.

Realize the electricity chain of garment industry chain - effectiveness

Chen Runlin said that the development orientation of Humen's e-commerce is clear, that is, the development of clothing e-commerce as an important way to boost the pformation and upgrading of the garment industry, and strive to accelerate the integration and development of information technology and clothing and apparel industry, and create "an important base for China's clothing and clothing business".

"Since 2013, we have been working with Donghua University to conduct research on the electricity supplier format in Humen."

Chen Runlin said that through the investigation and mastery of the situation, Humen has formulated the "Humen clothing e-commerce development plan" and "the implementation opinions on promoting the development of e-commerce in Humen town" and other draft documents. It has launched a series of preferential policies such as special funds, policy declaration, financing support, Park subsidy and so on, and actively guided the development direction of Humen's e-commerce.

After two years of development, Humen town has formed the main function of Humen clothing Electric Power Industrial Park, with the functions of many industries such as Daying Ying clothing mall, Italian electric power mall and so on, forming a cooperation mechanism of "government guidance dislocation operation and market leading industry chain matching", covering all aspects of comprehensive apparel industry chain, such as comprehensive domestic and foreign trade, professional cross border trade, wholesale and retail of apparel network, import and export of characteristic port goods, clothing and clothing, clothing and accessories, clothing accessories and e-commerce brand incubation.

In March 23, 2015, the Humen electricity supplier association first organized 32 high-quality e-commerce enterprises in the town to join Alibaba in the name of "Humen electricity supplier" to participate in the Alibaba's "fast fashion and fix the future - Quick Book 2015 summer and autumn clothing ordering society", and the exhibition site directly completed more than 9000 orders pactions.

In addition, Humen town has actively guided traditional brand enterprises to develop e-commerce, actively utilizing the information superiority of the Internet, broadening the channel of brand communication and expanding the brand influence.

In 2014, Humen successfully promoted the 8 merchants in the town to introduce the electricity supplier management team in the form of shares, to help enterprises realize the smooth pition in the pformation period, and expand the online sales channels. It plays a good exemplary role in speeding up the pace of e-commerce in Humen garment enterprises and constructing a new pattern of good clothing and apparel industry informatization development.

Big data analysis and vision will be introduced in the future

"Now we tell Humen's e-commerce platform, the initial goal is to build a platform, the future goal is to do a big data analysis firms."

Yang Tao told reporters that through big data analysis, clothing enterprises can be informed of the needs and preferences of customers, which is of great benefit to the precise marketing of enterprises.

Humen town government official said that in order to promote the deep integration of "Internet + production", the government encourages clothing enterprises to make full use of the new technologies such as mobile Internet, cloud computing, big data and Internet of things to carry out comprehensive innovation in brand management and business mode, so as to form new competitive advantages and promote the development of garment industry towards networking, digitalization and intellectualization.

Humen also encourages garment enterprises to deepen the application of e-commerce for personalized and customized consumption needs, and encourage small and medium enterprises to expand their e-commerce applications.

Humen's e-commerce platform is also trying to do this.

It is understood that the Humen clothing mobile micro mall was launched at the end of 2014.

Humen garment enterprises cooperate with network companies to build a mobile platform for "Humen clothing micro mall". The specific mode of operation is to provide Humen enterprises with supply sources, micro mall supply channels, and the public to provide human resources. The three parties work hand in hand to display and sell through mobile terminals such as mobile phones, to help Humen clothing and apparel enterprises expand the network market, and to provide a new entrepreneurial mode for e-commerce entrepreneurs.

At present, hundreds of local brand enterprises have joined the Humen clothing micro mall.

However, Yang Tao also mentioned that the data of each electronic business platform belong to its core competitiveness and will not be released in general.

"We will coordinate with the Alibaba, and strive to get the data of Humen garment enterprises, but it is not easy to do that."