Nike'S New Multi Sensory Cool Ads Are Launched In Hong Kong

Hong Kong people like sneakers. In Mongkok, they even have a street called Sneakers Street ). Recently, Nike, as the leader of the wave shoe industry, launched a set of multisensory advertisements, pointing directly at the "wave shoe trend" in Hong Kong.

Nike held a "2015 Nike Air Max Day" this time. This set of posters was created by local artists in Hong Kong, who chose from the first Air Max 1 in 1987 to 2015 new pattern Of 5 Representative shoes are presented in the form of interactive device advertisements. The typical characteristics of the Hong Kong era represented by each shoe, through designer All kinds of complicated details and symbols in the pen are all over the advertising pictures and multi sensory media.

As a gimmick, these billboards all have five sensory experiences, integrating several kinds of now popular Technology: Scan code to watch video, plug in headphones to listen to a sound NFC Technology downloads posters, and smell and taste are replaced by fragrance and sugar placed nearby.

Although these technologies are a bit of a hodgepodge when put together, they are still vivid from the perspective of storytelling. What's more, Nike has never been a brand without audience. For example, you can listen to the earphones of Boeing at Kai Tak Airport, Hong Kong's former international airport With the sound of 747 engine, I chewed a piece of chewing gum sold in the grocery store on the corner of the street when I was a child, and came by to smell the flavor of curry fish eggs.

Of course, the main purpose is to sell shoes. Google search for Air Max, and you will see a "multiple Air Max models Vintage series Already logged into Nike's official online store ".