Smith Barney Fashion 2015 Big Move To Spend 30 Million Expansion

In 2015, the United States made a big move to spend 30 million.

Issued a fixed increase fund-raising plan.

It is proposed to sell 1 billion 87 million shares to no more than 10 specific investors at a price of not less than 8.28 yuan / share. It intends to raise 9 billion yuan, which will be used in the construction of the "intelligent manufacturing" industrial supply chain platform, the construction of O2O full channel platform and the Internet big data cloud platform core project.

The company's shares will resume trading in July 2nd.

The proposed increase of 9 billion yuan, 2 billion 500 million yuan will be used for the "intelligent manufacturing" industry supply chain platform construction, 6 billion yuan for O2O all channel platform construction, 500 million yuan for the construction of the Internet big data cloud platform center.

Among them, the "intelligent manufacturing" industry supply chain platform will provide solutions from the early stage of design, fixed edition, surface preparation, printing, sampling, bulk production, quality management to later logistics, inventory management, supply chain financing and so on. At the same time, relying on "intelligent manufacturing", we will upgrade and innovate the industrial 4 of the production plant, and solve the contradiction between the individualization of garment industry, the small number of lots of orders and large-scale production of factories, and promote the establishment of the flexible supply chain system of garment industry.

Largest investment

The whole channel platform project will cover the integration of global brand and commodity resources, the full channel integration logistics support system, the business pformation of State purchasing platform and external e-commerce platform, the pformation of traditional channel resources of private brand, and the sub projects of "fan" platform.

The center of the Internet big data cloud platform is the infrastructure of "intelligent manufacturing" industrial supply chain platform and O2O all channel platform operation. Through in-depth data mining and analysis, such as online user and consumer behavior data, location data and other large amounts of information, it can accurately obtain user's preference and purchase intention information, on the one hand, provide better personalized online and offline services, on the other hand, provide data basis for the development and design of new products in the future.

The company believes that with the "national"

"Strategy", the trend of information technology's mobility, integration and platform will accelerate the penetration of the concept of "Internet +" in all walks of life, expand the space of industrial innovation and accelerate the pace of innovation, and become a new driving force to promote the upgrading of traditional industries and the growth of new industries, and bring strategic opportunities to the development of the garment industry.

The project will accelerate the pformation of the company's Internet.