Gucci Shanghai Will Open Up A New Restaurant In The Future.

In Shanghai

There is a cafe in the mall, which is opened by VivienneWestwood. It is said that it has only been open for more than 2 months. Sales have been very popular. There are more than 10 tables and more than 50 seats full of people. The turnover of more than 10 thousand yuan per day is not uncommon.

45 yuan a cup of coffee is not too expensive for many people, and even some people are willing to hang out in shops for the sake of allele.

The original store is connected, walking a few steps can be free to try in the store, but also rest on the sofa for a moment.

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It also clearly led to sales, and the young people who drank coffee went shopping on their own when they were happy.

Recently, it is not uncommon to try to extend the industry by this mode.

Gucci has a cafe at the bottom of the Gucci Museum in Florence, Italy, where visitors and tourists can order freely, and there is also a Gucci cafe in Japan.

But the 1921Gucci restaurant, which will soon open in China, will appear in the form of restaurants.

Shanghai's Hermes house offers champagne and coffee desserts, but it doesn't have a particularly obvious store form.

Burberry and LV are also distributing around the world.

There are many big cards in the five-star hotel, but they are not cheap. For example, the cost of a Bvlgari hotel in London is six thousand or seven thousand yuan per night. The price of the Bvlgari hotel will soon be opened in Shanghai, but the price of a cup of coffee is still affordable to many people.

"From the wall design, to the cake tray, or even the coffee itself, the ubiquitous logo keeps you from hiding.

Unconsciously, they immerse themselves in the atmosphere. This kind of aggression is subtle, especially young people who like to drink coffee, and can gather new young customers for the future.

An industry insider said, "buying big bags can't be done regularly, but it's absolutely possible to drink coffee and eat, and many people enjoy this new satisfaction or" new show ".

Big shops are quietly changing, not just cafes, but this is actually a process from single product to lifestyle brand.

"I have just returned from Europe and have visited many shops. Art exhibitions, lounges, cafe restaurants and museums are the direction of many big choices, such as Prada foundation, Ferragamo Museum, LV art space, and shop together."

Zhou Ting, President of the Institute of wealth research, said in an interview with the Qianjiang Evening News reporter: "BV also has a shop in Shanghai to make art space and do some cooperative exhibitions."

Zhou Ting thinks, at present, all kinds of cross-border operations are mostly gimmicks, but this will gradually become the mainstream, and traditional shops must change.

"If you try to get a good result, the big guys may plan to make a comprehensive store renovation in the future and make the best shop life style and increase customer viscosity."