Service Enterprises Jointly Jingdong To Create Electricity Supplier + Store Fashion 020 Mode To Seek Breakthroughs

O2O breakthrough, garment enterprises "near" Jingdong

To bring more thinking and information to the industry is the integration of resources, how to integrate and integrate, and those who are integrated need to think more about future roles.

In this O2O drama, who is the integrator, who is integrated, it is not hard to imagine.

But both integrators and integrators play an important role in the 020 mile industry, hoping to break through in this industry's massive exchange and pformation.

The three words "clear stock" are like heavy stones.

The enterprise has been in the heart for several years.

Similarly, the "single shop profit" is a curse. Many stores that have been opened up during the rapid expansion period have become "ribs" in clothing enterprises.

Is there a way to allow businesses to clean up inventory and revitalize stores?

This method seems to have shown signs.

In June 9th, Jingdong mall and its four well-known clothing companies, including Lining, XTEP and La Natsu Bell, jointly launched the sales model of clothing O2O.

The O2O itself is not complicated. The thousands of stores under the above four garment enterprises can be turned into small storage centers. After users order the Jingdong, Jingdong couriers can pick up goods from nearby stores and send them to the users' hands. Users can also go directly to the nearest stores themselves after work.

In terms of logistics, there are claims that it mainly depends on Jingdong's proprietary logistics, which is also one of the advantages of Jingdong.

For customers, this kind of "

"O2O" brings more convenience: because the central storage is omitted, users can achieve "day to day" or "next day" after placing orders, and when users return goods, they can return directly to stores.

This new business mode can combine offline stores and online sales, that is, if customers are optimistic about what clothes they buy at the store and decide to buy them, they only need to use Internet terminals to place orders for the clothing. The selected clothes can be sent to designated locations quickly. This kind of "on-site selection" + "door-to-door" + "free queuing payment" user experience is obviously better than the traditional sales mode.

Jingdong has greatly extended its "tentacles" from this cooperation.

Over the past few years, Internet Co has gradually realized the many disadvantages of pure online sales, and began to rush to occupy the logistics and store resources under the line. It intends to take the lead in "last mile".

After working with these four garment companies, Jingdong not only gained more sources of goods, but also made good use of the store resources of these companies.

As for Lining and other garment enterprises, they can also get some benefits from them.

First, Jingdong's mature resources on the mobile internet terminal can become an important means of its drainage.

Second, the existing payment mechanism of Jingdong also makes it unnecessary for merchants under the line to develop and promote their own financial payment system, and customers can complete payment by directly using the payment tools of Jingdong.

Third, O2O also brings efficiency improvement.

The head of the group said that a garment parcel in the past would take 3 days to deliver. After the O2O mode was adopted, it could be delivered on the same day and the stock would be restored within 2 days.

However, in the field of O2O, where the customer resource is king, the final winner is probably the Jingdong who owns the online entry and customer resources. There are many offline apparel companies, but there is only one online traffic entrance and only one channel of payment.

When Jingdong expands its customer network through the resources of clothing enterprises, Lining will eventually become one of its many suppliers.

The integrator takes all the food and the integrator wants to think more about the future role.

In this O2O drama, who is the integrator, who is integrated, it is not hard to imagine.