Unity Launched The Concept Of "Heart Coil Shoes" To Attract Attention.

An autumn and winter fashion and fashion trend conference with "ballet style" was held as scheduled. The theme of the conference was not a graceful ballet dancer, but a pair of "shoe rolls" that had been placed freely at the foot of the model.

The promoter of this fashion show is a shoe manufacturer from Longgang. As the initiator of the concept of "heart coil shoes" in China, Shenzhen Unity (UNITY) international apparel Co., Ltd. founded only two years ago, with this unique product, not only opens the market quickly, but also becomes a new element that embodies the charm of Shenzhen's design city.

The reporter saw in the 2015 Autumn Winter Conference of the UI Ti shoe shoe, compared with the common ladies' shoes, the "heart shoe" displayed by the models had an interesting design, which could be folded freely and placed in a handbag like a flower roll.

It is reported that the original design inspiration of "heart shoe" originates from the foldable dance shoes of the The Paris Opera House ballet.

In order to increase comfort, the designer of Shenzhen based company designed a heart-shaped soles on the sole of shoes according to the load characteristics of human feet.

This unique sole design has applied for a national patent and become a new member of "Shenzhen design".

Ballet is the representative of elegant art, and its related products also contain beautiful fashion. The pursuit of beauty is not obsolete.

Li Hongtu, CEO of Shenzhen, said in an interview with the Shenzhen Business Daily yesterday that the traditional footwear industry has designed the function of grounding gas by grafting the beauty concept, combining beauty and function together, and the innovative design of the manufacturing industry can get into the market from the production line and be recognized.

Li Hongtu revealed that this year's shoe design world has the trend of environmental protection and national style. The women's shoes displayed in this exhibition use the international popular environmental protection special materials in the production process, and the heel uses the new and upgraded heart shape design, and the sole of the shoes is integrated into one body.

In order to keep the air permeability of shoes, these shoes still use genuine leather, but the shoe material is made of the most popular environmental special material in the world, which is superior to leather in terms of toughness, air permeability and abrasion resistance.

In order to highlight the fashionable design sense of Shenzhen shoes, Unity women's shoes are more elaborate in detail.

The reporter noted that Shenzhen's gold shoes were all made of gold-plated gold buckles, which are more textured than ordinary hardware accessories.

In order to embody the unique national style, the designer of Shenzhen's NiTi company has used some ancient retro style Lafite grass to manually weave on some shoes, and the pattern design is quite National.

According to another understanding, this year's domestic

The design is very popular with the type of square head.

Therefore, Unity specially pformed the round head design of last year into a square shoe type.

Li Hongtu revealed that it will expand the sales of traditional business super shop lines while increasing the online marketing of network providers, expanding Shenzhen through the O2O mode.

"Domestic market share".

According to reports, after two years of market layout, Unity has opened more than 200 domestic and second tier cities in Shenzhen, Shanghai, Kunming, Nanning and Nanchang.

Counters, Wanda, Vanke, Maopai, Tianhong, the Mixc and so on have cooperation. Last year, the sales volume of enterprises has exceeded 100 million yuan.

The "shoe shoe" fashion, triggered by Shenzhen shoe companies, has been gradually valued by market participants.