The First Internet Shopping Center Of The US Group Was Established In Shijiazhuang.

On the cell phone, ask for shopping malls, online booking of movie tickets and restaurants, shopping online payment...

Under the traditional shopping mode, the consumption problems such as parking difficulty, payment difficulty and seat selection are expected to be improved by a new experiential and intelligent consumption mode.

Recently, the first Internet shopping center in Hebei, the US Life Plaza, settled in Shijiazhuang. People who enjoy shopping, especially young consumers who advocate Internet consumption, will have a new experience.

According to reporters, the headquarters of the US mission network in Beijing, which was originally stationed in Shijiazhuang, has moved to Shijiazhuang recently, and will enter the US life square at the end of the year.

The United States Group Life Plaza is also one of the 62 key commercial projects planned by Shi Shi this year.

In May 15th, the investment fair was held on the theme of "experiencing new life and changing a city with wisdom".

Da Yun FA, Decathlon, McDonald's, Watsons,

Many famous brands signed up.

Act as

The first commercial complex in Southwest China.

Life square is located in Huai'an road and West Second Ring Road of Shijiazhuang main road, and the radiation population is over 300 thousand.

Liu Shiyong, general manager of the development of Fang Zhen Xi Industrial Corporation, said that as the first all connected shopping center in Hebei, the Beauty Group Life Plaza has joined the intelligent, full interconnection, and online and offline interactive experience elements based on the traditional department stores, and is committed to creating a commercial complex with experience and intelligent consumption in O2O.

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In the short term, for Chinese consumers who have already bought luxury goods, Chanel's decision will lead them through a "cold spell", because in the eyes of these people, it is generally considered that luxury investment can be maintained for a long time.

On social networking micro-blog, Chanel's price cut has been on the top of the list of hot topics.

According to the statistics of China Luxury Advisors, 60% of the respondents were against the price cuts.

Chinese consumers also have another feeling that the image of these brands is beginning to suffer as the price of luxury goods is reduced. In the annual report of BrandZ's top 100 list of the most valuable brands in the world, the economic benefits of the 13 largest luxury brands in the world have dropped by 6%, while the other non major brands have fallen by 2%.

The official of the survey said: "the slowdown in China's economy, the Chinese government's duty to reduce tariffs, has a huge impact on the world's first tier luxury brands."

More generally, there is another question: will other brands follow up?

Luxury brands are now facing a common problem. Should we adjust the price? Chanel is the vane of the luxury market, and its new pricing strategy has brought a series of troubles to other companies.

Luxury goods expert Martin Cr py: "luxury brands have to avoid one mistake, blindly following this new pricing strategy.

Every company must find its answers when facing the challenges of development. The specific circumstances of its customers and the cognitive value of the brand in China need to be taken into consideration.

Luca Solca, a bank analyst in Paris, France, said in an e-mail: "however, the price restructuring of the major luxury brands is inevitable."

The Patek Philippe and TAG Heuer have long been cutting prices in a wide range of areas. Philippe

The price of European products is expected to rise, even though the demand level in the region is relatively weak, mainly to offset the rise of the Chinese market.

Martin Cr py said: "European product prices will to some extent subsidize the decline in China's prices, because even if the maximum import cost, customs and logistics costs are maximally reduced, the gap between the two consumer markets is not enough to maintain the same profit as before."

Finally, the result is that Chanel and other brands become luxury goods in Europe at least. In recent years, the price advantage of Europe will disappear, and the prices of products in these areas will increase by 5%-10%.

Therefore, it will also affect the market of second-hand products.

As early as March this year, Hermes "eternal" products, such as Hermes Kelly bags, resell for more than 2 times.

But the Hermes brand said it did not plan to follow suit and cut prices to maintain its original image of high cooling.