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The Red Bean Group Intelligent Store System Enables Enterprises To Keep Vigour.

2015/5/18 16:38:00 71

Automatic MatchingRed BeanBrand Strategy

A red bean clothing store located in Wuxi, Jiangsu, saw reporters in the store. When customers walked into the fitting room to try on, the screen outside the fitting room could not only show the styles of customers trying on clothes, but also automatically match related clothing and accessories.

Customer: "it's quite novel, it's fun, because the first time I buy clothes, I have this new shopping experience."

   Reporter: "the first time."

Customer: "yes, it makes me feel more like shopping, because you can see more, for example, the look of those matching clothes."

Red bean store clerk Xu Jiayu: "now we have a smart chip on every piece of clothing. This is what I scraped. When the guest is wearing clothes and goes to the fitting room, there will be an induction and induction. It will be put on this screen. On this screen, we will give him other matching besides the clothes that the guest wears, so that we can promote the joint sale of the guests."

According to the clerk, this set in the shop. Smart store The system can not only facilitate the customers, but also save the staff a lot of physical strength and time. Take the shop where the reporter interviewed, for example, there are nearly 1500 clothes in the store. When the handover was done, it would take almost an hour just to manually take stock. Now the hand-held inventory instrument is equipped with a circle around the store to sweep the clothes in various areas. The smart chips in the clothes will send the information of quantity, color and style to the background in real time, and timely inform the warehouse replenishment according to the sales situation.

Jiang Zhiyu, general manager of Hong Kong Telecom Co., Ltd.: "now we apply the latest technology of the Internet to our R & D, production, management, sales and other links, such as the management platform of our store, how many customers have entered the store, how many customers have tried it on, how many customers have bought it, I can analyze it through my big data platform, so as to guide our R & D and production."

   Hodo President Zhou Haijiang: "our business model innovation, coupled with the innovation of technology products, makes red bean an old brand, traditional clothing enterprises are also young. We achieved 47 billion 100 million sales last year."

In addition to the innovation of business models, the red bean group has been working hard for many years in the development of new products. Yew contains natural antibacterial ingredients. However, wild yew is a national protected plant at the national level. It has banned logging. Therefore, since 1997, the red bean group has concentrated on the artificial cultivation of yew. Now they have not only mastered the cultivation and active ingredients extraction of artificial yew, but also successfully applied it to underwear production.

   Reporter: Chinese yew "How many areas have you grown?"

Dr. Zhu Bofeng, research and development of yew Biotechnology Co., Ltd.: "we are now planting about forty thousand acres in the field, with a total of about twenty-seven million plants."

   Reporter: "can this guarantee production?"

Dr. Zhu Bofeng, research and development of yew Biotechnology Co., Ltd.: "it is enough for us to provide raw materials for underwear production."

In order to find new growth points, the red bean group is also actively implementing the strategy of going out. In 2007, the red bean group joined several enterprises to build an international industrial park in the Sihanouk special economic zone of Kampuchea.

Chen Xigang, chairman of Kampuchea Western Hong Kong Special Economic Zone Co., Ltd.: "we have built one hundred standard buildings and have already attracted 81 enterprises. Then 80% of the 81 enterprises are our Chinese enterprises, and Kampuchea has a very good labor force. The salary level before the target is about one hundred to two hundred dollars a month. Second is that it can avoid a trade barrier to the origin of the European and American countries."


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