Sales Of Apparel Networks In The United States Increased By 19% Over The Same Period Last Year.

In the markets of several developed countries including Germany, the sales volume of clothing is the highest, and it is also a hot selling product in the global cross-border B2C e-commerce mode in 2014, accounting for all. Cross border online shopping 1/3 of the total merchandise.

NPD, a market research firm, said that in the past year, the total sales volume of the US clothing market has increased by 2%, which is mainly driven by sales growth in online shopping and smaller cities such as Orlando and Washington, D.C., such as Orlando and Washington, D.C.

In the past 12 months ending February this year, sales of clothing networks increased by 19% compared with the same period in the previous year. Meanwhile, sales of clothing in the same store decreased by 2% over the same period. Clothing network sales It now accounts for 17% of total clothing sales.

In 2015, the global clothing B2C electricity supplier market pointed out that according to the proportion of all kinds of products purchased by online shoppers, the sales of clothing and electronic products ranked the top. Online businesses, physical stores and apparel industry workers all over the world are trying to get a slice of this booming market.

New York and Losangeles occupy the largest share of the clothing sales market in the United States, which are 8% and 5% respectively, while the growth of other small markets is slower. As of February this year, the total sales of Orlando's clothing increased by 23% compared with the same period in the previous year, while in Washington, D.C., it increased by 18%, while that in Feinikesi and Cleveland increased by about 16%. Chicago's clothing sales fell by 2%, and its clothing sales accounted for about 3% of the US apparel market, as did Philadelphia, San Francesco, Atlanta and Washington.

Sales growth in smaller cities is due to the gradual maturation of stores and regional markets, and consumers now have the same choice.

Stores focus more on the local market, supply distinctive products for local consumers' specific needs, and do not sell the same products across the country without the "one size fits all" model. Chicago is the main shopping place, and many people shop there. As a result, the lack of uniqueness and novelty of products will have a greater impact on the sales of clothing market in Chicago, resulting in a decline in sales.

The results of this regional survey surprised retail advisers Neal because Chicago's population is bigger and should occupy a higher market share than smaller cities such as Atlanta, and the clothing retail market should be more robust. NeilStern, who has a larger market share in the region, should have a larger market share than the smaller city, such as Atlanta. However, the unemployment rate of Chicago is higher than that of other parts of the United States, which makes Chicago consumers in a more struggling position.

Cohen (Cohen) believes that the overall sales volume of clothing sales as a whole is 2% very good. However, compared to the overall retail sales growth rate of 3-5% per year, apparel retailing is still lagging behind. At present, the sales growth of clothing retailing industry is becoming more and more difficult because of the cheaper price and fast fashion clothing causing deflation in the garment industry.

The market growth of other products is much better than that of the clothing industry. Overall, the sales growth of physical stores is faster than that of online sales. Because consumers are more likely to buy on impulse. The impulse consumption of clothing accounts for 32% of the total sales of clothing stores, while impulse sales account for only 22% of the sales volume.

　　 Clothing industry Future development needs to be different. Impulse consumption is the main driver of sales growth. Whether it is caused by the regional market size or the way of shopping, the clothing industry needs to provide consumers with some new unique products, and the local market is different from other places, rather than the national thunder.